# Solid Gold Supercars Audi R8 Gets the Midas Touch By JuliaT | Published 2009-08-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gold-audi-r8 References: [bornrich.org](http://www.bornrich.org/entry/golden-audi-r8-super-car-it-s-gold-rush-in-dubai/) & [topspeed](http://www.topspeed.com/cars/car-news/matte-gold-audi-r8-spotted-in-dubai-ar77806.html) Gold is not only a material for jewelry or a good investment; it's also a superb way to decorate a car, as with this gold [Audi](https://www.trendhunter.com/trends/2024-mls-cup) [R8](https://www.trendhunter.com/trends/cada-audi-r8). The gold Audi R8 has provoked a gold rush in Dubai, where it has attracted a significant amount of attention. Unlike the [bright chrome mirror finishes](https://www.trendhunter.com/trends/mercedesbenz-cla) we've seen on other supercars, this gold Audi R8 features a matte finish. **Implications** - With society recovering from the economic recession, consumers are looking for ways to show off their cash in the most prestigious ways possible. Luxury cars are one thing, but if a company can offer a product that exudes opulence over contemporary competitors, a wealthy customer will be more likely to appreciate this effort and spend. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Car Customization:** The trend of luxury car customization for the wealthy has increased, particularly in markets like Dubai, presenting an opportunity for companies to expand into this niche market. - **Alternative Car Finishes:** The trend of alternative car finishes, such as matte gold, is on the rise, encouraging companies to explore innovative new options for car customization and finish. - **Opulence Branding:** The trend of opulence branding as a way to appeal to wealthy consumers is growing, suggesting potential for companies to differentiate themselves from competitors by emphasizing luxury more prominently. ### Industries Being Reshaped - **Automotive:** The trend of luxury car customization and alternative car finishes presents an opportunity for automotive companies to tap into a niche market with more exclusive, high-end offerings. - **Customization Services:** The trend of luxury car customization and opulence branding is driving the growth of customization services, highlighting opportunities for companies to provide tailored and ultra-luxurious services to affluent customers. - **Marketing and Advertising:** The trend of opulence branding highlights a growing demand for marketing and advertising approaches that appeal to the wealthiest consumers, and presents opportunities for companies to offer creative, high-end marketing and advertising services focused on luxury branding. ## Related on Trend Hunter - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Sketched Luxurious Sportscars](https://www.trendhunter.com/trends/chiron-super-sport.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Luxury Platinum-Painted Sports Cars](https://www.trendhunter.com/trends/porsche-panamera-platinum-edition.md) - [Gold-Finished Electric SUVs](https://www.trendhunter.com/trends/manhart.md) - [Customized Soccer Team Cars](https://www.trendhunter.com/trends/2024-mls-cup.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Sand Gold Luxurious Wristwatches](https://www.trendhunter.com/trends/remaster02.md)