# Charitable Gold Earbuds These Rose Gold Apple Earpods will be Auctioned Off for the (RED) Charity By Laura McQuarrie | Published 2013-09-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gold-apple-earpods References: [fancy](http://fancy.com/things/457932843587211197/Happy-Plugs-18-Carat-Gold-Earbuds) & [sothebys](http://www.sothebys.com/red) These unusually upscale solid gold [Apple](https://www.trendhunter.com/trends/colorware-1) earpods were specifically designed to be auctioned off for Bono’s (RED) charity. Since Apple recently announced that it will be making metallic versions of the iPhone 5S, this rose gold Apple product will no doubt be a popular item up for auction. For the design of these earbuds, Jonathan Ive, Apple’s senior vice president of design collaborated with Marc Newson, an Australian designer to create and curate the pieces for this auction. The unique items will be auctioned off in New York in November 23 later on this year “to raise money to tackle AIDS, tuberculosis and malaria.” If the winning bidder decides to actually use these [luxurious earpods](https://www.trendhunter.com/trends/bang-olufsen-beo-grace), let’s hope that they will not lose this pair of earbuds as easily as the average music-listener might. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Charitable Luxury Items:** The use of luxury items for charitable purposes presents an opportunity to tap into the philanthropic market while offering unique and exclusive items for auction. - **High-end Headphones:** Designing and selling high-end headphones presents an opportunity for companies to tap into the luxury goods market within the electronics industry. - **Collaborative Design:** Collaborating with designers from different fields presents an opportunity to create unique and exclusive products that can appeal to a wider range of audiences. ### Industries Being Reshaped - **Charity:** The use of luxury items for charitable purposes creates an opportunity for charities to tap into the philanthropic market, while offering exclusive items for auction. - **Consumer Electronics:** The designing and selling of high-end headphones presents an opportunity for companies to tap into the luxury goods market within the electronics industry. - **Design:** Collaborating with designers from different fields presents an opportunity to create unique and exclusive products that can appeal to a wider range of audiences. ## Related on Trend Hunter - [Luxurious Jewelry-Like Headphones](https://www.trendhunter.com/trends/beyerdynamic-xelento.md) - [Nostalgic Special-Edition Earbuds](https://www.trendhunter.com/trends/colorware-1.md) - [Lipstick-Inspired Earbuds](https://www.trendhunter.com/trends/freebuds-lipstick.md) - [Precisely Made Edible Earbuds](https://www.trendhunter.com/trends/candy-airpods.md) - [Luxury Flower-Designed Earbuds](https://www.trendhunter.com/trends/Horizon-Earbuds.md) - [Sporty Gem-Encrusted Earbuds](https://www.trendhunter.com/trends/solomon-x-bose-ultra-open-earbuds.md) - [Ultra-Luxe Rhinestone Earphone Cases](https://www.trendhunter.com/trends/glam-earpods-holder.md) - [Ultra-Durable Headphone Concepts](https://www.trendhunter.com/trends/airpods-ultra-concept.md) - [Opulent Earphone Partnerships](https://www.trendhunter.com/trends/bose-x-kendra-scott.md)