# Comedian-Starring Strategy Games 'Gold Ambush with Kevin Hart' is Set in a Medieval World By Laura McQuarrie | Published 2017-09-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gold-ambush References: [itunes.apple](https://itunes.apple.com/app/apple-store/id1249401055?mt=8) 'Gold Ambush with Kevin Hart' is an all-new [mobile strategy game](https://www.trendhunter.com/trends/escape-road) that the comedy star collaborated on with StandUp Digital, after his kids discovered the game. The game is set in a medieval world and offers a hybrid of [endless runner games](https://www.trendhunter.com/trends/squad-busters-update) and [city builder games](https://www.trendhunter.com/trends/candy-crush-solitaire). The free-to-download app challenges players to secure their lands from attackers, all the while raiding bases, dodging traps and acquiring loot to fortify their defences. As well as Hart having a role to play in the game, members of his family—his wife Eniko and children Heaven and Hendrix—are also included as playable heroes, each of which has a unique superpower. The fun and fast-paced action game appeals to both Kevin Hart fans and gamers who are looking for a new kind of mobile gaming experience. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Collaborations:** Mobile gaming companies can collaborate with celebrities to increase brand awareness and reach new audiences. - **Hybrid Gameplay:** Developing mobile games that combine elements of multiple genres can create unique gaming experiences and attract a wider audience. - **Family-inclusive Gaming:** Mobile games that incorporate family members as playable characters can appeal to a wider audience, including children and families. ### Sectors Adopting This - **Mobile Gaming:** The mobile gaming industry can benefit from celebrity collaborations, hybrid gameplay, and family-inclusive gaming to increase engagement and revenue. - **Entertainment:** Entertainment companies can partner with mobile gaming companies to create unique and engaging experiences for fans. - **Marketing:** Using celebrity collaborations in mobile gaming can provide new and innovative marketing opportunities for brands. ## Related on Trend Hunter - [Hero-Based Tower Defence Games](https://www.trendhunter.com/trends/tower-heroes.md) - [Streamer-Branded Mobile Games](https://www.trendhunter.com/trends/arcanium.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Comic-Themed RPG Games](https://www.trendhunter.com/trends/jam-city.md) - [Super Hero-Inspired Mobile Games](https://www.trendhunter.com/trends/monopoly-go-and-marvel.md) - [Gamified Gold Rewards](https://www.trendhunter.com/trends/planet-gold-rush.md) - [Comedic Role-Playing Games](https://www.trendhunter.com/trends/high-on-life.md) - [Fantasy Improv Games](https://www.trendhunter.com/trends/dungeon-tryouts.md) - [Mentally-Stimulating Mobile Games](https://www.trendhunter.com/trends/merge-stories.md)