# Celebratory All-Gold Sneakers These Gold Air Jordan 31s Commemorate All-Star Weekend By Riley von Niessen | Published 2017-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-air-jordan-31 References: [hypebeast](https://hypebeast.com/2017/2/air-jordan-31-gold-all-star-weekend-2017) & [nike](http://nike.com) With the [NBA's](https://www.trendhunter.com/trends/hornetscolored) annual All-Star Weekend happening in February, [Nike](https://www.trendhunter.com/trends/air-jordan-6-retro) decided to use the occasion to its advantage to release a pair of all-gold Air Jordan 31s. The basketball sneakers are incredibly statement-worthy and aren't intended for those who don't like catching a few glances. With brushed-finished metallic gold uppers, the sneakers have a shiny look that makes them look as though they were dipped right into the luxurious material in its liquid form. On the sides of the uppers, Nike's iconic [Swoosh](https://www.trendhunter.com/trends/kd17) logo is included in the same hue and the model's name is included on a intricately designed patch nearby. The all-gold Air Jordan 31s were available in limited quantities from a pop-up shop in New Orleans that lasted three days. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 52% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Limited Edition Sneakers:** Creating limited edition versions of popular sneakers to generate hype and exclusivity. - **Statement-worthy Designs:** Designing sneakers with bold and eye-catching aesthetics to appeal to fashion-forward consumers. - **Collaborative Releases:** Partnering with influential brands or personalities to create unique sneaker collaborations that attract attention and drive sales. ### Who This Affects Most - **Athletic Footwear:** Innovating within the athletic footwear industry by introducing distinctive designs that appeal to both sports and fashion enthusiasts. - **Luxury Fashion:** Exploring opportunities to incorporate high-end materials and finishes into fashion products, blurring the lines between sportswear and luxury. - **Streetwear:** Creating limited edition streetwear items that cater to the demand for unique and exclusive fashion pieces. ## Related on Trend Hunter - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Chunky Metallic-Tinged Sneakers](https://www.trendhunter.com/trends/sail-and-metallic-gold.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md) - [Minimal Sleek Basketball Shoes](https://www.trendhunter.com/trends/pure-money.md) - [Gold-Tinged Minimal Sneakers](https://www.trendhunter.com/trends/jordan-4.md)