# Glowing Tablet Ads The Gol Television Campaign Promotes Football Being Available on iPads By Meghan Young | Published 2012-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gol-television-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/gol-television-theatre-police-church/) & [tapsa.es](http://www.tapsa.es) The scene captured in the Gol Television campaign is [utterly dark](https://www.trendhunter.com/trends/darkest-campaign-yet) except for a single shining light. Instead of being something akin to a spotlight, this shining light is emanating from the ground up. This is because it is coming from a not-so-discreet [iPad](https://www.trendhunter.com/trends/ikebana-reflections) that can now air [live football](https://www.trendhunter.com/trends/coors-light-coors-light) anywhere, anytime. The Gol Television campaign was conceived and executed by Madrid-based ad agency Tapsa. Art directed by Raul Barbolla, Miguel Molina and Borja Escriba, it shows men engrossed with football games even though they should be concerning themselves either with a theater show, police stake-out or church prayer. Photographed and illustrated by Maturana, the Gol Television campaign shows just how irresistible this new feature is. It also provides men with a way to enjoy events that are typically not fun. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Tablet Advertising:** The use of tablets in advertising campaigns is a growing trend due to their interactive and immersive capabilities. - **Live Sports Streaming:** The trend of streaming live sports on mobile and tablet devices is disrupting traditional viewing experiences. - **Targeted Marketing:** Using tablets to cater to niche audiences through targeted marketing strategies is becoming increasingly popular. ### Sectors Adopting This - **Advertising:** The advertising industry can adopt the use of tablets for their campaigns to increase engagement and reach a wider audience. - **Sports Broadcasting:** The traditional sports broadcasting industry can adopt the use of live streaming on mobile and tablet devices to cater to viewers who prefer to watch games on-the-go. - **Entertainment:** The entertainment industry can utilize tablets to engage audiences in events and shows, providing new and more immersive experiences. ## Related on Trend Hunter - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md)