# Bio-Based Moisturizing Hand Sanitizers Gojo Created a Plant-Based Foaming Purell Formulation By Elena Rahman | Published 2022-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gojo References: [happi](https://www.happi.com/contents/view_breaking-news/2022-03-29/gojo-adds-new-purell-foaming-formulations/)  Gojo recently launched a new [bio-based formula](https://www.trendhunter.com/trends/nature-of-things) made with a 2-in-1 [moisturizing lotion](https://www.trendhunter.com/trends/luxurious-hand-lotion) to expand the brand's presence as a leading hand sanitizer company in the market. The new [Purell](https://www.trendhunter.com/trends/purell-cs4-allweather-dispensing-system) formulas, dubbed the Purell Advanced Hand Sanitizer Naturals Foam and the Purell Advanced Hand Sanitizer 2-in-1 Moisturizing Foam, respond to new consumer needs. "After 75 years of developing hand hygiene products, we know that formulation is vital when it comes to alcohol-based hand sanitizer—and I think consumers have realized, and experienced, that more than ever over the past two years," as Dawn Yeomans, Purell hand hygiene expert explains. The first formula is made with 91% bio-based content. The second is designed to rejuvenate the skin with antioxidant ingredients. Image Credit: Gojo ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 15% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Bio-based Hand Sanitizers:** Companies can explore developing bio-based hand sanitizer formulas that are sustainable and respond to consumer needs. - **Moisturizing Hand Sanitizers:** Expanding hand sanitizer formulation to incorporate moisturizing properties can cater further to consumer needs. - **Antioxidant Ingredients in Hand Sanitizers:** Creating hand sanitizer formulas with antioxidant ingredients can be a key differentiator in the market and set a new standard for hand hygiene. ### Sectors Adopting This - **Personal Care:** Personal care companies can incorporate bio-based formulas, moisturizing properties, and antioxidant ingredients into their hand sanitizer products to meet consumer needs and stand out in the market. - **Eco-friendly Products:** Companies that specialize in eco-friendly products can explore developing bio-based hand sanitizer formulas to cater to consumers looking for sustainable options. - **Pharmaceuticals:** Pharmaceutical companies can create hand sanitizer products that incorporate antioxidant ingredients and meet the growing demand for hand hygiene products that offer skin benefits. ## Related on Trend Hunter - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md) - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Skin-Caring Hand Sanitizers](https://www.trendhunter.com/trends/touchlands-gentle-mist.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Skincare-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/noshinku.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md)