# Exercise-Oriented Gaming Systems Goji Play Aims to Make Cardio More Engaging By Michael Hines | Published 2013-12-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/goji-play References: [gizmag](http://www.gizmag.com/goji-play-fitness-game/30160/) & [bluegoji](http://bluegoji.com/) Blue Goji has created Goji Play, a new gaming system designed to get you to enjoy cardio. Blue Goji was founded by Kai and Charles Huang, two of the co-founders of Red Octane, the company that made 'Guitar Hero.' Blue Goji works using a fitness monitor and two batons with buttons on them. The monitor is used to track your workout statistics, which in turn help you improve your performance in-game. The harder you work out, the better your performance in the Goji Play games will be. For example, if you push it harder than normal, you will get a speed boost or a more powerful punch. Goji Play works using an iOS app and is currently compatible with the third generation and up iPad, [iPad Mini](https://www.trendhunter.com/trends/gamesir-g8-plus-mfi), iPhone 4s and higher and [iPod Touch](https://www.trendhunter.com/trends/ppsspp-ios) fifth generation. The system features 12 games (more are on the way) and is available now for $99. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Fitness Gaming Systems:** Opportunity for disruptive innovation in creating engaging gaming systems that motivate users to exercise. - **Gamified Cardio Workouts:** Opportunity for disruptive innovation in developing gamified workouts that enhance cardio engagement and performance. - **Performance-driven Exercise Technology:** Opportunity for disruptive innovation in leveraging exercise tracking technology to improve workout performance and results. ### Where This Applies - **Fitness Equipment Manufacturing:** Opportunity for disruptive innovation in manufacturing fitness equipment that incorporates gaming elements to make workouts more enjoyable. - **Gaming and Entertainment:** Opportunity for disruptive innovation in the gaming industry by creating fitness-oriented games and systems that blend physical activity with entertainment. - **Mobile App Development:** Opportunity for disruptive innovation in developing mobile apps that integrate exercise tracking features to enhance workout experiences. ## Related on Trend Hunter - [Game-Powered Core Training Devices](https://www.trendhunter.com/trends/hero-core-trainer.md) - [Smartphone-Connected Planking Platforms](https://www.trendhunter.com/trends/stealthgo-plank-trainer.md) - [Interactive Game-Based Fitness Platforms](https://www.trendhunter.com/trends/gamebased-fitness.md) - [Immersive 3D Fitness Games](https://www.trendhunter.com/trends/fitness-game1.md) - [Bio-Aware Gamepads](https://www.trendhunter.com/trends/rg-g01.md) - [Fitness-Focused Gaming Wearables](https://www.trendhunter.com/trends/quell.md) - [Video Game-Inspired Outdoor Play](https://www.trendhunter.com/trends/getting-kids-outdoors.md) - [Trampoline-Enabled Games](https://www.trendhunter.com/trends/tekygo.md) - [Gamified Fitness Apps](https://www.trendhunter.com/trends/tae-bo-reboot-app.md)