# Goji Berry-Infused Hair Products WELLA's 'Nutri-Enrich' Collection Aims to Replenish Dry Hair By Grace Mahas | Published 2019-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goji-berryinfused-hair-products References: [wella](https://www.wella.com/professional/en-EN/home) & [wella](https://www.wella.com/professional/countryselector) [WELLA](https://www.trendhunter.com/trends/ultimate-smooth) recently launched its [Nutri-Enrich](https://www.trendhunter.com/trends/alanah-jewell) collection -- a new line of goji berry-infused hair products to nourish and moisturize even the most unruly hair. The collection includes Oleic Acid and Panthenol to nourish and repair dry and frizzy hair. The Nutri-Enrich line includes a [Deep Nourishing Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask) which works to replenish hair for a silky smooth finish. The Frizz Control Cream is perfect for hot, humid summer days and prevents frizz to leave consumers with shiny hair full of vitality. The Deep Nourishing Shampoo and Conditioner fights dryness with groundbreaking ingredients to give users luscious hair. Lastly, the Nutri Booster is an all-in-one solution to combat frizz and dryness and revives hair to leave consumers with bouncy and full-looking hair. The Nutri-Enrich line is made for consumers seeking vitamin enrich hair products to tame brittle hair. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Goji Berry-infused Hair Products:** Opportunity for the development of more hair products infused with natural ingredients to nourish and improve hair health. ### Who This Affects Most - **Haircare:** Potential for disruption in the haircare industry through the creation of innovative products that address specific hair concerns. ## Related on Trend Hunter - [Moisture-Restoring Hair Solutions](https://www.trendhunter.com/trends/honey-water-hair-care-line.md) - [Ultra Smoothing Hair Lines](https://www.trendhunter.com/trends/ultimate-smooth.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md) - [Fruit-Forward Hair Masks](https://www.trendhunter.com/trends/briogeo-2.md) - [Argan-Infused Haircare](https://www.trendhunter.com/trends/argan-infused-haircare.md) - [Botanical-Rich Hair Products](https://www.trendhunter.com/trends/phytonutrient-infusion.md) - [Luxe Haircare Expansions](https://www.trendhunter.com/trends/hair-prodigieux.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md)