# Sporadic Braids Drew Barrymore's Hairdo at the 'Going the Distance' Premiere By Tiana Reid | Published 2010-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/going-the-distance-premiere References: [nymag](http://nymag.com/daily/fashion/2010/08/drew_barrymore_piles_on_the_ha.html) & [glamour](http://www.glamour.com/beauty/blogs/girls-in-the-beauty-department/2010/08/drew-barrymores-two-toned-beac.html) Drew Barrymore sported an ultra trendy hairdo at the 'Going the Distance' premiere. With her ombré hair, [boho waves](https://www.trendhunter.com/trends/main-character-hair) and sporadic braids, the actress epitomized the meaning of haute hippie hair. Paired with [red lips](https://www.trendhunter.com/trends/give-gloss-campaign), her look wasn't all about the boho vibe, as the lipstick added a glam touch perfect for the 'Going the Distance' premiere. All hail [Drew Barrymore's messy hairdo](https://www.trendhunter.com/trends/beautiful-by-drew-barrymore-products) -- there aren't many who could pull this off! **Implications** - Barrymore's style is a distinctive look that shows women it's possible to be edgy, sexy and feminine at the same time. Messy chic is the new up-do and juxtaposed against her stunningly feminine make up and dress, her elegance is never compromised. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Messy Chic Hairdos:** Opportunity for hairstylists and beauty salons to offer unique and trendy hairdos that combine edginess and femininity. - **Boho Waves:** Opportunity for hair product companies to create and market products that help achieve the boho wave hairstyle. - **Haute Hippie Hair:** Opportunity for fashion designers and retailers to create and sell clothing and accessories that complement the haute hippie hair trend. ### Where This Applies - **Hairstyling:** Hairstyling industry can explore new techniques and products to capitalize on the messy chic and boho wave hair trends. - **Beauty Salons:** Beauty salons can offer special packages and services for customers who want to try the messy chic and haute hippie hair looks. - **Fashion:** Fashion industry can design and produce clothing and accessories that align with the boho wave and haute hippie hair trends. ## Related on Trend Hunter - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md) - [Celebrity-Backed Home Collections](https://www.trendhunter.com/trends/drew-barrymore.md) - [Actress-Approved Lounge Chairs](https://www.trendhunter.com/trends/the-drew-chair-by-beautiful.md) - [Versatile Hair Styling Tools](https://www.trendhunter.com/trends/airstyle-pro.md) - [Pampering Festive Salons](https://www.trendhunter.com/trends/holiday-bow-bar.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Floral Spring-Inspired Appliances](https://www.trendhunter.com/trends/beautiful-by-drew-barrymore-products.md)