# Cashing In Before Olympic Games Feres Sisters Sexy Photoshoot By Going Like Sixty | Published 2008-08-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/going-for-gold-hot-sisters-cashing-in-before-games References: [winnipegsun](http://winnipegsun.com/Sports/OtherSports/2008/07/20/6211431-sun.html) Bia and Branca Feres will be competing in the Beijing Olympics in [synchronized swimming](https://www.trendhunter.com/trends/surface-athletic). Now, the Olympics are all about doing your best at your sport, true? But ultimately, it's about cashing in on your abilities too. The sisters already have a leg up (har) because they made the cover of a magazine in their home country of Brazil, as well as do a little [modeling work on the side](https://www.trendhunter.com/trends/glossier-5). This is why [summer Olympics](https://www.trendhunter.com/trends/eam-usa-limited-capsule) are so much more fun than the Winter games. Hope that underwater cam is working really, really well. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 99% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Athlete Branding:** The trend of athletes and Olympians building their personal brand through modeling and other side gigs in addition to their sports career is on the rise. - **Marketing Through Athlete Endorsements:** The use of famous athletes, such as the Feres sisters, to endorse products and increase brand visibility is a growing marketing trend. - **Social Media Sponsorships:** Athletes are increasingly capitalizing on their social media following to secure sponsorships and brand partnerships outside of their sport. ### Where This Applies - **Fashion:** The fashion industry has been a popular and natural fit for athletes looking to diversify their income and expand their skill set through modeling. - **Beauty:** The beauty industry is another natural avenue for athletes to expand on their modeling and endorsement opportunities, particularly for female athletes. - **Sports Equipment:** Sports equipment companies can benefit from athlete endorsements through increased brand visibility and credibility to drive sales. ## Related on Trend Hunter - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Women-Specific Olympic Partnerships](https://www.trendhunter.com/trends/womens-basketball.md) - [Crystal-Studded Olympic Leotards](https://www.trendhunter.com/trends/olympic-leotards.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Beauty-Backed Sports Teams](https://www.trendhunter.com/trends/first-aid-beauty1.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md)