# Boomers in Print Campaigns Jerry Hall Sizzles in Ads for Chanel Accessories By Rafael Srur Guarilha | Published 2009-02-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/going-50-and-still-stylish-jerry-hall-for-chanel References: [graziadaily](http://www.graziadaily.co.uk/fashion/archive/2009/02/11/just-in--jerry-hall-s-chanel-shots.htm) It’s not unusual to see women in their 40s modeling. Now it’s time for models in their 50s to take charge. Jerry Hall stars in this [Chanel](https://www.trendhunter.com/trends/coco-crush) Accessories campaign and she looks beautiful. We know Photoshop helps, but certainly a model with a nice complexion and bone structure does make a difference, even if she’s “old.” Co-starring in the campaign is male model-of-the-moment Baptiste Giabiconi, and the shoot is based on an [older woman and a younger man](https://www.trendhunter.com/trends/gapstudios-fw25)’s affair. Very suitable. Karl Lagerfeld, as usual, is very intelligent, as he quotes Oscar Wilde: “I like men who have a future, and women who have a past.” I can’t wait for his biography “Self Portrait,” set to be released in October. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 57% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Boomers in Modeling:** Disruptive innovation opportunity: Explore more opportunities for older models in fashion campaigns to cater to a diverse demographic and challenge societal beauty standards. - **Intergenerational Advertising:** Disruptive innovation opportunity: Create campaigns that highlight relationships between different generations, appealing to a wider audience and promoting inclusivity. - **Inclusive Beauty Standards:** Disruptive innovation opportunity: Challenge traditional beauty ideals by featuring models of various ages and promoting self-acceptance and diversity in the fashion industry. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Embrace and showcase models of all ages to reach new markets and redefine beauty standards. - **Advertising:** Disruptive innovation opportunity: Develop campaigns that reflect the changing dynamics of society, appealing to a broader audience and promoting inclusivity. - **Publishing:** Disruptive innovation opportunity: Publish content that celebrates diversity and challenges traditional notions of beauty, attracting a wider readership. ## Related on Trend Hunter - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Women 50+-Targeted Ads](https://www.trendhunter.com/trends/grace-creative.md)