# Youth-Targeted Debit Cards GoHenry Launches Biodegradable Debit Card and Finance App for Children By Niko Pajkovic | Published 2021-11-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/gohenry References: [thefintechtimes](https://thefintechtimes.com/gohenry-launches-biodegradable-debit-cards-for-kids/) & [gohenry](https://www.gohenry.com/us/)  GoHenry, a [financial education platform for children](https://www.trendhunter.com/trends/lakefront-finance) ages 6-18, has announced the launch of its first fully biodegradable debit card for kids. Unlike traditional plastic debit cards, GoHenry's is made from plant by-products that allow the card to decompose after use. The shift to eco-friendly debit card materials makes sense for a brand that specifically targets [Gen Zer's](https://www.trendhunter.com/trends/visa-and-pismo) -- a generation known for environmental activism. According to the company, the new biodegradable debit cards will break down as quickly as six months when exposed to soil and sunlight. “Not only are we helping kids and teenagers educate themselves on the importance of financial literacy to help their future, we have given them a debit card that won’t negatively affect the environment of the generations after them,” said Dean Brauer, the president and co-founder of GoHenry. Image Credit: GoHenry ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Debit Cards:** The trend of eco-friendly debit cards is growing, offering opportunities for companies to differentiate themselves while appealing to consumers' growing environmental consciousness. - **Finance Education for Kids:** As financial education for children becomes increasingly important, there's an opportunity for companies to provide new and innovative solutions to help parents and guardians teach kids about money management. - **Targeting Gen Z with Sustainable Options:** Brands can appeal to Gen Z's values and concerns by introducing sustainable options, such as biodegradable debit cards, that align with their environmental activism. ### Industries Being Reshaped - **Finance:** Companies in the finance industry can explore opportunities to offer finance education for kids that meets the unique needs of each age group. - **Retail:** Retailers can differentiate themselves by offering eco-friendly debit cards as part of their customer offerings, appealing to consumers' growing environmental consciousness. - **Technology:** Innovative technology solutions can be developed to help make finance education for children more accessible and engaging, leveraging mobile apps and gamification to teach financial literacy. ## Related on Trend Hunter - [Family-Focused Credit Cards](https://www.trendhunter.com/trends/greenlight-family-cash-mastercard.md) - [Gen Z-Oriented Fintech Banking](https://www.trendhunter.com/trends/hero-financials.md) - [Gen Z Debit Cards](https://www.trendhunter.com/trends/venmo-teen-account.md) - [Secure Card Recycling Systems](https://www.trendhunter.com/trends/card-recycling-system.md) - [Youth-Focused Financial Education Platforms](https://www.trendhunter.com/trends/financial-education-platform.md) - [Teen-Focused Prepaid Cards](https://www.trendhunter.com/trends/savii.md) - [Empowering Youth Bank Accounts](https://www.trendhunter.com/trends/ocbc-myown-account.md) - [Collaborated Gen Z Neobanks](https://www.trendhunter.com/trends/ziggii.md) - [Kid-Focused Finance Apps](https://www.trendhunter.com/trends/abn-amro.md)