# Battery-Powered Electric Scooters Naoto Fukasawa Adds More Tones to MUJI and Gogoro's Scooters By Amy Duong | Published 2023-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gogoro References: [design-milk](https://design-milk.com/naoto-fukasawa-muji-x-gogoro-scooters/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_169200936566511&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=llapbogr0100x1tt000ULi9v40nps&loc=https%3A%2F%2Fdesign-milk.com%2Fnaoto-fukasawa-muji-x-gogoro-scooters%2F&gdprConsent=CPgyVIAPpv0QAADABBENC-CsAP_AAH_AAAAAIBoF5C5URSFD4GJsIJIUIAEXwFAAAGAgDgQBA4AASBCAMAwEkAAAEAAAIAAAAAAAIAIAAAAACAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAAAIHyIF5C5URSFDYGBsIJIUIAEXQFAAAGAgDgABAwAACBCAMAwAkAAAAAAAIAAAAAAAIAIAAAAAAAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAA.YAAAAAAAA4AA&gdprApplies=true&v=1&out=https%3A%2F%2Fwww.gogoro.com%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Naoto%20Fukasawa%20Colors%20Gogoro%20Electric%20Scooters%20in%20MUJI%20Style&txt=Gogoro)  Naoto Fukasawa adds a new pair of battery-powered electric scooters to its roster with the help of Gogoro. The duo highlights the Gogoro VIVA and Gogoro VIVA MIX, which were launched by collaborative efforts to create a more sustainable and responsible mode of transport. It offers riders a fast and economical option in urban cities. Fukasawa was tapped to apply MUJI design language to the existing scooters, resulting in a 'rustic' tone philosophy blended with a 'simple color tone philosophy.' The palette has a nature influence with hues of light grey, blues, and beige to lead the capsule. This creates a calm energy in contrast to the usual bold tones that Gogoro is typically recognized for. Image Credit: MUJI ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 30% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Battery-powered Electric Scooters:** The partnership between Naoto Fukasawa and Gogoro showcases the trend of sustainable and responsible modes of transport through the launch of the Gogoro VIVA and Gogoro VIVA MIX scooters. - **MUJI Design Language:** Naoto Fukasawa's application of MUJI design language brings a rustic and simple color tone philosophy to the Gogoro scooters, offering a nature-inspired palette that creates a calm energy. - **Urban Mobility Solutions:** The battery-powered electric scooters by Naoto Fukasawa and Gogoro present a fast and economical option for riders in urban cities, addressing the need for efficient and sustainable transportation. ### Sectors Adopting This - **Transportation:** The collaboration between Naoto Fukasawa and Gogoro in developing battery-powered electric scooters contributes to the trend of sustainable transportation in the industry. - **Design:** The application of MUJI design language by Naoto Fukasawa on the Gogoro scooters showcases the integration of design principles in the transportation industry. - **Urban Planning:** The introduction of battery-powered electric scooters by Naoto Fukasawa and Gogoro reflects the growing demand for urban mobility solutions in the field of urban planning. ## Related on Trend Hunter - [Recycled Plastic-Made Electric Scooters](https://www.trendhunter.com/trends/viva-me.md) - [Sleek Ergonomic E-Bikes](https://www.trendhunter.com/trends/ms01-electric-bike.md) - [Picnic-Ready Electric Scooters](https://www.trendhunter.com/trends/smeg-futro.md) - [Industrial Design Electric Scooters](https://www.trendhunter.com/trends/model-one-voyager.md) - [Canopy-Covered Cargo Scooters](https://www.trendhunter.com/trends/cargo-scooters.md) - [Collaboration Automotive Electric Scooters](https://www.trendhunter.com/trends/pure-x-mclaren-special-edition.md) - [Lifestyle-Conscious Electric Scooters](https://www.trendhunter.com/trends/bmw-ce-04-vagabund-moto-concept.md) - [Functional Urbanite Scooter Designs](https://www.trendhunter.com/trends/timo-electric-scooters.md) - [Hybrid Design Electric Scooters](https://www.trendhunter.com/trends/prozui-electric-scooter.md)