# Bright Capsule Branding GOGO Supplements Packaging Assumes a Healthy Dose of Color By Amelia Roblin | Published 2011-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gogo-supplements-packaging References: [lovelypackage](http://lovelypackage.com/gogo/) & [behance.net](http://www.behance.net/gallery/GOGO-vitamins-minerals/147393) You want to take your [vitamins and minerals](https://www.trendhunter.com/trends/sakara-supplements) seriously, and thanks to Tomato Kosir, GOGO Supplements packaging embodies the image of a reliable line. The high-end brand of Fidimed [nutritional pharmaceuticals](https://www.trendhunter.com/trends/trace-products) has been reborn with a bold logo in the Laufr typeface. Using a [spectrum of four bright colors](https://www.trendhunter.com/trends/cooper-street-snacks), one for each of the company's products, GOGO Supplements packaging takes the pure and simple stream to merchandising -- the same method one should embrace with his or her health. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Bold Branding:** There is an opportunity for companies to adopt bold and vibrant branding strategies to stand out in the market. - **Colorful Packaging:** The use of bright colors in packaging design can enhance the visual appeal and attractiveness of products. - **Streamlined Merchandising:** Simplifying the merchandising process can provide a seamless and pleasant customer experience. ### Who This Affects Most - **Nutritional Pharmaceuticals:** The nutritional pharmaceutical industry can leverage bold branding and colorful packaging to differentiate their products. - **Health and Wellness:** Companies in the health and wellness industry can use vibrant branding and packaging to convey a sense of vitality and well-being. - **Retail and Consumer Goods:** In the retail and consumer goods industry, adopting streamlined merchandising methods can enhance customer satisfaction and drive sales. ## Related on Trend Hunter - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)