# Single-Serving Snack Pouches GoGo SqueeZ Singles are Launching into the Convenience Category By Michael Hemsworth | Published 2026-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gogo-squeez-singles References: [talkingretail](https://www.talkingretail.com/products-news/chilled/bel-uk-launches-gogo-squeez-singles-specifically-for-the-convenience-02-03-2026/) & [bel-uk](https://www.bel-uk.co.uk)  The [GoGo SqueeZ](https://www.trendhunter.com/trends/gogo-squeezs-tropicalz) singles have been announced by [Bel UK](https://www.trendhunter.com/trends/the-laughing-cow-spicy-chilli) as a product for the convenience store channel to help consumers access a delicious and nutritious snack for little ones. The product range features three flavors including Apple Mango, Apple Strawberry and Multifruit, which each come in 90-gram packs and are priced at £1.20 each. The products contribute towards a consumer's five servings of fruits and vegetables per day, and are reported to contain 70% less sugar than other kid-targeted snacking products on the market. Head of Category and Customer Strategy Emily Lea spoke on the GoGo SqueeZ singles saying, "Bel is set to play a key role in the future of healthier snacking, collaborating with our industry partners to drive healthier snacking – that’s why we are putting even more investment into innovation and into engaging educational initiatives to encourage healthier choices." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 44% | Activity: 47% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Single-serve Healthy Snacks:** Growing demand for portion-controlled fruit pouches opens possibilities for reformulated, low-sugar offerings tailored to on-the-go families. - **Reduced-sugar Kids Products:** Parents' preference for lower-sugar alternatives highlights potential for novel sweetening technologies and ingredient blends that preserve taste with fewer calories. - **Convenience-channel Healthier Options:** Convenience stores stocking nutritious single-serve packs indicates shifting retail assortments toward health-forward microtransactions. ### Where This Applies - **Convenience Retail:** Smaller-format retailers face opportunities to differentiate through curated healthy snack assortments and merchandising optimized for impulse purchase. - **Packaged Food CPG:** A focus on children's nutrition suggests CPG brands can explore clean-label formulations and premium ingredient sourcing to command shelf premium. - **Food Packaging Technology:** Advances in lightweight, recyclable single-serve packaging could transform cost structures and environmental footprints for snack pouches. ## Related on Trend Hunter - [Dual-Flavor Fruit Snacks](https://www.trendhunter.com/trends/welchs.md) - [Better-For-You Lunchbox Snacks](https://www.trendhunter.com/trends/goodies-snacks.md) - [Blended Fruity Oat Snacks](https://www.trendhunter.com/trends/oaty-smooshies.md) - [Functional Powdered Drinks](https://www.trendhunter.com/trends/jamba-singles-to-go.md) - [Mixed Fruit-Flavored Soft Candies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy.md) - [Juice-Branded Gummy Candies](https://www.trendhunter.com/trends/jumex-gomix-gummies.md) - [Gem-Like Fruit Snacks](https://www.trendhunter.com/trends/bear-fruit-bites.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Family-Friendly Dairy Snack Pouches](https://www.trendhunter.com/trends/too-good-co-pouches.md)