# Shimmery Eyeshadow Sticks Tower 28's GoGo Cooling Shimmer Eyeshadow Stick is Hydrating By Georgia Wray Norsten | Published 2025-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick References: [tower28beauty](https://www.tower28beauty.com/)  The 'GoGo Cooling Shimmer Eyeshadow Stick' is redefining shimmer for sensitive eyes -- debuting online August 25 and in stores August 26 at [Tower28Beauty.com](https://www.trendhunter.com/trends/getset-blur-set-matte), Sephora, Credo, and [Revolve](https://www.trendhunter.com/trends/revolve-1). Designed to be worn comfortably by even the most reactive skin types, this water-based shadow delivers up to 12 hours of high-impact shimmer in a swipe. Available in nine shades -- from champagne 'Chateau' to golden pink 'Roxy' -- each stick glides on effortlessly and cools on contact thanks to a soothing blend of Irish Moss and hydrating Biomimetic Sugar Complex. Free from silicones, talc, and common irritants, the hypoallergenic formula is safe for use on eczema-prone lids and contact lens wearers. The product meets the guidelines for the [National Eczema Association](https://www.trendhunter.com/trends/lipsoftie-tinted-lip-treatment) Seal of Acceptance™, offering a rare fusion of fun and functionality in the eyeshadow category. Image Credit: Tower 28 ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 40% | Freshness: 48% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sensitive-skin Cosmetics:** The rise of sensitive-skin cosmetics caters to a growing consumer base with dermatological concerns, offering inclusive beauty options for those previously limited by allergy-provoking formulations. - **Cooling Makeup Products:** Innovation in cooling makeup products brings refreshing experiences to users, adding a new sensory dimension to traditional beauty routines. - **Extended-wear Cosmetics:** Developments in extended-wear cosmetics are providing beauty enthusiasts with solutions that maintain their look throughout long-wearing situations without loss of vibrancy. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry is embracing multifunctional products that blend skincare benefits with cosmetic appeal, meeting diverse consumer needs in one product. - **Hypoallergenic Products:** The hypoallergenic products industry offers promise for both sensitive skin sufferers and brands seeking to differentiate themselves in a competitive market. - **Online Beauty Retail:** Online beauty retail spaces are expanding product offerings to include specialized items like sensitive-skin-friendly makeup, aligning with consumer demand for convenient access to niche products. ## Related on Trend Hunter - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md) - [Single-Swipe Eye Makeups](https://www.trendhunter.com/trends/clean-eye-color-sticks.md) - [Cream-To-Powder Eyeshadow Sticks](https://www.trendhunter.com/trends/creamtopowder-eyeshadow-sticks.md) - [Painterly Eyeshadow Sticks](https://www.trendhunter.com/trends/eye-stylus-shadow-stick.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Chinese Medicine-Inspired Beauty](https://www.trendhunter.com/trends/silk-glide-eyeshadow-stick.md)