# Drive-In Art Exhibitions Gogh by Car Offers a Safe Way for People to Appreciate Works of Art By Laura McQuarrie | Published 2020-05-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gogh-by-car References: [thestar](https://www.thestar.com/entertainment/visualarts/2020/05/12/drive-in-art-immersive-van-gogh-exhibit-will-be-viewable-from-patrons-cars.html) & [vangoghgallery](https://www.vangoghgallery.com/) As drive-in theaters making a comeback, this format is being applied to other experiences like the upcoming Gogh by Car exhibition. The immersive art experience is being named the world’s first drive-in digital art exhibition and for a limited time in June, up to 14 cars will be able to park within the Toronto Star building for an immersive 35-minute art, light and sound show. Naturally, the experience is based on paintings from Vincent van Gogh and it offers a unique way for people to appreciate the masterpieces, especially during a time when art galleries and museums will be planning to reopen and apply social distancing requirements. The experience not only promises to help people enjoy art in a safe way but also shares a novel experience on a scale that can't be found elsewhere. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Drive-in Art Exhibitions:** Drive-in art exhibitions offer a safe and unique way for people to appreciate art, especially during times of social distancing. - **Immersive Digital Art Shows:** Immersive digital art shows provide a new and engaging experience for art enthusiasts, utilizing innovative technology. - **Adapting to Social Distancing:** Adapting to social distancing measures, various industries are finding creative ways to provide unique experiences while ensuring safety. ### Who This Affects Most - **Art Galleries and Museums:** Art galleries and museums can explore drive-in art exhibitions to attract visitors and offer a safe and immersive art experience. - **Event and Entertainment:** Event and entertainment industries can pivot to drive-in formats to provide safe and engaging experiences for consumers, such as drive-in digital art exhibitions. - **Technology and Digital Media:** The technology and digital media industries can innovate and develop immersive art and light shows, utilizing drive-in formats to reach a larger audience. ## Related on Trend Hunter - [Drive Through Holiday Activities](https://www.trendhunter.com/trends/snow-magic.md) - [Three-Dimensional Art Exhibits](https://www.trendhunter.com/trends/3d-doubt-your-eyes.md) - [Painterly Dining Experiences](https://www.trendhunter.com/trends/7-paintings-the-art-of-dining.md) - [Dynamic Art Exhibitions](https://www.trendhunter.com/trends/art-in-motion-exhibition.md) - [Immersive Fine Art Experiences](https://www.trendhunter.com/trends/la-joconde.md) - [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md) - [Highly-Immersive Artist Exhibits](https://www.trendhunter.com/trends/dennis-hopper.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md)