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# Digital Shopper Engagement Platforms
'Gofindo' Creates a Connection Between Consumers and Brands

By Michael Hemsworth | Published 2018-05-19 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/gofindo
References: [betalist](https://betalist.com/startups/gofindo) & [gofindo](https://www.gofindo.com)

Many consumers are shopping with their smartphone in hand to stay connected and even crosscheck to see if they can get a better deal elsewhere, so the 'Gofindo' platform has been created to help businesses stay agile.

The platform is focused on [mobile customer engagement](https://www.trendhunter.com/trends/lightspeed-scanner) by offering [exclusive deals to shoppers](https://www.trendhunter.com/trends/shopback) that will encourage them to make a purchase, come back again and maintain a strong relationship. This is paired with [loyalty program capabilities](https://www.trendhunter.com/trends/automates-growth) to incentivize purchases, while the dashboard on the business end offers administrators the ability to help attract shoppers to come back.

The 'Gofindo' platform is focused on increasing the quality of the shopping experience for consumers who require more attention and perks to keep them coming back.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 38% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Mobile Customer Engagement:** Platforms that focus on increasing mobile customer engagement through exclusive deals and loyalty program capabilities present opportunities for innovative ways to boost consumer loyalty.
- **Personalized Shopping Experience:** Platforms that offer dashboards for businesses to create personalized shopping experiences for consumers have potential to revolutionize the shopping industry by catering to consumer's specific needs.
- **Agile Shopping:** Platforms that allow consumers to crosscheck deals quickly present opportunities for businesses to stay agile by keeping up with the ever-changing market.

### Industries Being Reshaped

- **Retail:** Platforms that increase mobile customer engagement by offering exclusive deals and loyalty program capabilities have the potential to revolutionize the retail industry.
- **E-commerce:** Platforms that offer personalized dashboards for businesses to create unique, individual shopping experiences for consumers have significant disruptive potential in the e-commerce industry.
- **Marketing:** Platforms that allow brands to offer exclusive deals and incentives to consumers have the potential to transform marketing practices by encouraging loyalty and increased engagement.

## Related on Trend Hunter

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