# Peace and War on the Same Shirt Opposite Imagery from Ashrana By Juan Carlos Bonilla | Published 2007-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gods-war-an-oximoronic-trend-by-ashrana References: [thecoolhunter.net](http://www.thecoolhunter.net/fashion/) & [ashrana.net](http://www.ashrana.net/) Earlier in the year, Trend Hunter featured a number of posts about the 'opposites trend' in 2007 fashion. Traditionally, this meant black matched with white and patterns with sharp contrast. Ashrana pushes the trend in a different direction by mixing [holy images](https://www.trendhunter.com/trends/the-scorpion-the-frog) with [war-time cammoflauge](https://www.trendhunter.com/trends/lisous-empire-collection). Peace and the war in the same outfit. Is this fashion suggesting way to make the war or to make the love? **Implications** - A simple and effective way to garner the attention of potential consumers is by creating products with [contradictory qualities](https://www.trendhunter.com/trends/pantone-dualities). In doing so, consumers will be pushed to experience new emotions and feelings. Businesses that are able to evoke strong or fresh reactions will likely stand out amongst competitors. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 39% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Opposites Trend:** Creating products with contradictory qualities can evoke new emotions and push consumers to experience fresh reactions. - **Mixing Holy and War Imagery:** Combining holy images with war-time camouflage in fashion can create a disruptive innovation opportunity. - **Contrasting Patterns and Colors:** Utilizing sharp contrast and opposing patterns in fashion can attract attention and differentiate businesses from competitors. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can embrace the opposites trend and capitalize on evoking fresh reactions from consumers. - **Retail Industry:** Retail businesses can stand out by offering products with contradictory qualities that create strong and unique customer experiences. - **Marketing Industry:** Marketing professionals can leverage the concept of contrasting patterns and colors to capture consumer attention and promote brands effectively. ## Related on Trend Hunter - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)