# Luxury Linen Lines God’s True Cashmere Expands Into Linen With The Debut of The Elysian Collection By Georgia Wray Norsten | Published 2025-06-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gods-true-cashmere References: [wwd](https://wwd.com/fashion-news/fashion-scoops/brad-pitt-gods-true-cashmere-linen-collection-1237901542/) God’s True Cashmere, the luxury label co-founded by Brad Pitt and Sat Hari, has unveiled its first linen capsule, titled 'The Elysian Collection.' Launching this month, the collection marks a natural evolution for the brand, known for its [premium, ethically sourced cashmere](https://www.trendhunter.com/trends/reformations-cashmere-collection). 'This collection is vibrant, exciting and introduces a fresh dimension to what we are doing,' Pitt shared in a statement. Designed to be unisex and made from [biodegradable linen](https://www.trendhunter.com/trends/uniqlos-2025-springsummer), the pieces offer breathable elegance in a calming palette of cream, white, yellow, blue, green, and earth tones. Some silhouettes are punctuated with bold racer stripes, signaling a shift toward [elevated casualwear](https://www.trendhunter.com/trends/robert-barakett-spring) rooted in comfort, consciousness, and versatility. With The Elysian Collection, God’s True Cashmere leans into mindful luxury, expanding its identity beyond cold-weather staples while maintaining a focus on natural materials and timeless silhouettes. Image Credit: Hagop Kalaidjian ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 33% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Eco-conscious Fashion:** The shift towards biodegradable materials like linen highlights a growing trend in eco-conscious fashion where sustainability is a core value. - **Gender-neutral Apparel:** The introduction of unisex designs in luxury lines reflects a broader trend toward gender-neutral apparel, breaking traditional fashion boundaries. - **Elevated Casualwear:** The blending of casual comfort with luxurious materials signals a trend in elevated casualwear, appealing to consumers seeking both style and ease. ### Industries Being Reshaped - **Luxury Fashion:** In the luxury fashion industry, there is increasing potential for innovation around sustainably sourced materials and mindful production practices. - **Textiles and Materials:** The textiles industry can leverage advancements in biodegradable and eco-friendly materials to meet the rising demand from conscious consumers. - **Athleisure:** Athleisure can exploit the trend of comfort-focused yet stylish designs, incorporating luxury elements into casualwear offerings. ## Related on Trend Hunter - [Elevated Linen Staples](https://www.trendhunter.com/trends/yoga-jeans-linen.md) - [Countryside-Inspired Natural Textile Capsules](https://www.trendhunter.com/trends/rustic-retreat.md) - [Table Linen Collections](https://www.trendhunter.com/trends/linen-line.md) - [Military-Inspired Linen Collections](https://www.trendhunter.com/trends/loomed-linen-collection.md) - [Performance Linen Collections](https://www.trendhunter.com/trends/performance-linen-collection.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Multifaceted Luxury Linens](https://www.trendhunter.com/trends/pom-pom-at-home.md) - [Versatile Cashmere Menswear](https://www.trendhunter.com/trends/california-cashmere-collection.md) - [Elevated Essential Knitwear](https://www.trendhunter.com/trends/ravella.md)