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# Engagement-Based Esports Partnerships
GodLike Esports Announces a Partnership with STAN

By Kanesa D | Published 2022-07-05 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/godlike-esports-1
References: [esportsinsider](https://esportsinsider.com/2022/07/godlike-esports-bolsters-fan-engagement-with-stan/) & [instagram](https://www.instagram.com/godlike.in/?hl=en)

![Engagement-Based Esports Partnerships](https://cdn.trendhunterstatic.com/thumbs/482/godlike-esports-1.jpeg)

GodLike Esports is partnering with India-based fan engagement startup STAN. This partnership aims to bolster [GodLike Esports’](https://www.trendhunter.com/trends/godlike-esports) fanbase by providing its fans with non-NFT digital collectibles, activations, and [fan experience events](https://www.trendhunter.com/trends/one-tap-campaign). As one of India's most prominent esports organizations, GodLike Esports is no stranger to collaborations. The organization recently partnered with [Rooter](https://www.trendhunter.com/trends/rooter), a streaming platform home to India’s biggest gaming and esports community, to offer fans exclusive content.

Nauman Mulla, STAN’s Co-Founder and COO, commented: “Entering into a strategic partnership with the biggest organization in India, GodLike Esports, was a no-brainer for us at STAN, as we want to give access to all the GodLike superfans, all of that STAN is offering. We aim to work with all the major stakeholders in this esports ecosystem, which is why we are very excited about this partnership.”

Image Credit: STAN, GodLike Esports

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 33% | Activity: 47% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Why This Trend Is Growing

- **Fan Engagement Esports Partnerships:** Collaborating with fan engagement startups can provide opportunities to offer fans unique experiences and digital collectibles beyond NFTs.
- **Non-nft Digital Collectibles:** Investing in non-NFT digital collectibles can be a way to provide value to fans and differentiate oneself in the esports market.
- **Activations and Fan Experience Events:** Hosting activations and fan experience events can create a sense of community and increase fan loyalty.

### Industries Being Reshaped

- **Esports:** Esports organizations can partner with fan engagement startups and invest in non-NFT digital collectibles to differentiate themselves and increase fan loyalty.
- **Fan Engagement Startups:** Fan engagement startups can collaborate with esports organizations to offer unique experiences beyond NFTs and expand their reach in the esports market.
- **Streaming Platforms:** Streaming platforms can partner with esports organizations to offer exclusive content to fans and increase engagement on their platform.

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