# Personalized Chocolate Packaging GODIVA's Gold Collection Packaging Has Customizable Details By Laura McQuarrie | Published 2020-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/godivas-gold-collection References: [prnewswire](https://www.prnewswire.com/news-releases/godiva-unveils-contemporary-new-design-of-its-iconic-gold-collection-and-more-personalization-for-consumers-ahead-of-its-95th-anniversary-301124149.html) & [godiva](http://www.godiva.com/) [GODIVA's](https://www.trendhunter.com/trends/love-godiva-campaign) [Gold](https://www.trendhunter.com/trends/nestl-the-golden-collection) Collection was recently relaunched, introducing bold new packaging that focuses on personalization. The Gold Collection from GODIVA has been a hero product for years and this marks the first time that GODIVA is refreshing the [highly giftable collection](https://www.trendhunter.com/trends/exquisite-holiday-chocolates) in almost 15 years. The fresh new packaging for GODIVA's Gold Collection is meant to represent "sensuality of chocolate." The packaging for the premium chocolate products gives gift-givers the ability to choose the color of the ribbon and add a special message for a special occasion like birthdays, holidays and other milestones, big and small. Within the gold gift boxes, which are available in different sizes to support two-piece and 36-piece collections alike, there are ganaches, creamy caramels, pralines and more. Image Credit: GODIVA Chocolatier ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 18% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Personalized Packaging:** Personalized packaging is a trend that is taking over the packaging industry as companies aim to remain competitive and meet the ever-changing customer preferences. - **Elevated Gifting:** Elevated gifting is becoming increasingly popular as companies aim to create unique and memorable experiences for customers. - **Product Refresh:** Refreshing products can provide brands the opportunity to gain customer attention, increase sales, and stay relevant in a rapidly changing market. ### Where This Applies - **Confectionery:** Chocolatiers like GODIVA are disrupting the confectionery industry by offering customized and premium gift-giving experiences for their customers. - **Packaging:** Packaging companies are being forced to innovate and accommodate consumer demand for more custom and personalized packaging solutions. - **E-commerce:** As more consumers shift towards online shopping for their gift-giving needs, e-commerce companies are investing in personalized gifting options and experiences to stay competitive. ## Related on Trend Hunter - [Festive Chocolate Campaigns](https://www.trendhunter.com/trends/love-godiva-campaign.md) - [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md) - [Luxury Everyday Chocolate Treats](https://www.trendhunter.com/trends/godiva-masterpiece-collection.md) - [Customized Corporate Chocolate Gifts](https://www.trendhunter.com/trends/bitzels-chocolate.md) - [Personalizable Valentine's Chocolates](https://www.trendhunter.com/trends/personalizable-chocolate.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Exclusive Belgian Chocolates](https://www.trendhunter.com/trends/godiva-heritage-collection.md) - [Sharable Chocolate Packaging](https://www.trendhunter.com/trends/ferrero-india.md) - [Dubai-Style Heritage Brand Chocolates](https://www.trendhunter.com/trends/godiva-dubai-chocolate.md)