# Affordable Luxury Chocolates Godiva Ice Cream Truffles to Launch in Japan By wang fangqing/ Frances Wang | Published 2010-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/godiva-ice-cream-truffle References: [tenkai-japan](http://www.tenkai-japan.com/2010/05/09/godiva-japan-leading-the-world-in-starting-selling-ice-cream-truffles/) & [godiva](http://www.godiva.com/boutique/icecreamtruffles.aspx) Belgium chocolate maker [Godiva](https://www.trendhunter.com/trends/ginza-chocolat-daifuku), which was purchased by Turkish food tycoon Ülker Group in 2008, will debut a new treat—the Godiva Ice Cream Truffle—in Japan to welcome the coming of summer 2010. The Godiva Ice Cream Truffle looks just like any [chocolate truffle](https://www.trendhunter.com/trends/dubai-chocolate-truffle) you’ve had, but has an incredibly rich taste due to its premium ice cream. While something like this would usually cost a lot of money, the yummy combination is attached with a tag of around 399 yen(about $4 USD) for each, with flavors including strawberry, ivory chocolate and dark chocolate. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Affordable Luxury Chocolates:** The trend towards affordable luxury chocolates is disrupting traditional notions of high-end confectionery, creating opportunities for innovative and affordable high-end chocolate treats. - **Premium Ice Cream Chocolates:** Incorporating premium ice cream into chocolate products is a growing trend that is creating opportunities for innovative new desserts and confectionery treats. - **International Flavor Trends:** Developing new and exciting flavors to cater to international palates is driving innovation in the chocolate industry, creating opportunities for unique and inventive chocolate products. ### Who This Affects Most - **Confectionery:** The confectionery industry is being disrupted by new trends in affordable luxury chocolates, creating opportunities for high-end chocolate makers to innovate new and exciting products. - **Ice Cream:** The ice cream industry can capitalize on the trend towards premium ice cream chocolates by developing new ice cream/chocolate combinations and desserts. - **International Food:** The trend towards international flavor profiles in chocolate products creates opportunities for food companies to develop and market new and unique products that cater to global tastes. ## Related on Trend Hunter - [Luxury Japanese Chocolate Products](https://www.trendhunter.com/trends/ginza-chocolat-daifuku.md) - [Ice Cream-Honoring Chocolate Truffles](https://www.trendhunter.com/trends/neapolitan-ice-cream-truffles.md) - [Canned Chocolatier Cake Collections](https://www.trendhunter.com/trends/godiva-japan-canned-cakes.md) - [Italian Gelato Truffles](https://www.trendhunter.com/trends/gelato-truffles.md) - [Collaborative Chocolate Brand Donuts](https://www.trendhunter.com/trends/mister-donut-x-godiva-donuts.md) - [Luxury Everyday Chocolate Treats](https://www.trendhunter.com/trends/godiva-masterpiece-collection.md) - [Indulgent Belgian Truffle Collections](https://www.trendhunter.com/trends/belgian-truffle-ballotin-box.md) - [Chocolatey Cherry Blossom Beverages](https://www.trendhunter.com/trends/godiva-chocolixir-drinks.md) - [Playful Dessert Collaborations](https://www.trendhunter.com/trends/godiva-x-labubu.md)