# "Goddess of Love" Jeans in Support of Breast Cancer By Angela Lowe | Published 2006-10-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/goddess-of-love-jeans-in-support-of-breast-cancer References: [gushmagazine](http://www.gushmagazine.com/article/goddess-of-love-jeans-in-support-of-breast-cancer/) & [youngsurvival.org](http://www.youngsurvival.org/) With October being [Breast Cancer Awareness month](https://www.trendhunter.com/trends/jcpenney-and-look-good-feel-better), many retailers are donating percentages from the sales of their products to support the cause. This pair of Denim for Immortality Jeans come with [pink Swarovski crystals](https://www.trendhunter.com/trends/project-pink-slide) on the back pockets. The price tag is $229 and fifty percent of the purchase will go to the the Young Survival Coalition. If you're going to shop anyways, why not support a great cause! **Implications** - It is great to see companies using products to support social causes that have a tremendous benefit for all. This pair of [denim](https://www.trendhunter.com/trends/joleans) is most certainly for the jean lover that wants to give back to a good cause. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 76% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Social Cause Products:** Opportunity for retailers to create products that support social causes and engage socially-conscious consumers. - **Breast Cancer Awareness Month Initiatives:** Opportunity for companies to align their products and sales with breast cancer awareness initiatives during the month of October. - **Charitable Partnerships:** Opportunity for brands to partner with non-profit organizations and donate proceeds from product sales. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can create special products and partnerships to support social causes like breast cancer awareness. - **Luxury Denim:** Luxury denim brands can create limited edition products with unique details and donate a percentage of sales to charity. - **Non-profit Organizations:** Non-profit organizations can partner with fashion brands to create co-branded products and raise funds for their cause. ## Related on Trend Hunter - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Charitable Retailer Partnerships](https://www.trendhunter.com/trends/jcpenney-and-hairtostay.md) - [Breast Cancer Awareness Coffees](https://www.trendhunter.com/trends/charitable-donation-campaign.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Cancer Research-Supporting Pretzels](https://www.trendhunter.com/trends/pretzel-ribbons.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md) - [In-Store Cancer Support Programs](https://www.trendhunter.com/trends/jcpenney-and-look-good-feel-better.md)