# Luxurious Conservation Whiskies Godawan Series 02 is a Rare Whisky to Save a Rare Bird By Laura McQuarrie | Published 2023-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/godawan-series-02 References: [fabnews.live](https://fabnews.live/butterfly-cannon-creates-godawan-a-rare-whisky-brand-to-save-a-rare-species/)  Godawan Series 02 is a [rare whisky](https://www.trendhunter.com/trends/rare-marriages) to save a rare species and it takes the form of an unpeated single malt whisky from India that's aged in oak (ex-cherry oak casks) and bottled at 46% ABV. Godawan introduced itself to the world as a uniquely Indian luxury brand that's putting India on the luxury whisky world map, all the while working diligently to save a rare species—the Great Indian Bustard, also known as the Godawan. With just 128 of the rare bird remaining, the brand set out to connect with a new generation of luxury consumers in India. The single malt whisky with notes of fruit and spice boasts natural details and [sustainable packaging](https://www.trendhunter.com/trends/the-51) choices, such as paper labels with FSC-certified recycled content. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 96% | Activity: 99% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Luxury Conservation Brands:** Luxury brands that align with conservation causes can resonate with a new generation of environmentally-conscious consumers. - **Unusual Whisky Aging Methods:** Exploring unconventional oak types and aging methods can create unique flavor profiles in whiskies. - **Sustainable Packaging in the Luxury Industry:** Luxury brands adopting sustainable packaging choices can appeal to consumers who prioritize eco-friendly products. ### Where This Applies - **Luxury Spirits:** Luxury spirits brands can incorporate conservation efforts and unique aging techniques to differentiate themselves in the market. - **Ecotourism:** Ecotourism companies can collaborate with luxury conservation brands to offer unique experiences that engage consumers in biodiversity conservation. - **Sustainable Packaging:** Packaging companies specializing in sustainability can partner with luxury brands to create innovative, eco-friendly packaging solutions. ## Related on Trend Hunter - [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md) - [Ultra-Rare Single-Malt Whiskeys](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection.md) - [Prestigious Whisky Expressions](https://www.trendhunter.com/trends/grand-series.md) - [Limited-Edition Single-Malt Scotch Whiskies](https://www.trendhunter.com/trends/singlemalt-scotch-whisky.md) - [Opulent Scotch Whisky Collections](https://www.trendhunter.com/trends/exclusive-single-malt-scotch-whiskies.md) - [High-Profile Oak Whisky Series](https://www.trendhunter.com/trends/white-oak.md) - [Spiced Indian Cuisine Whiskeys](https://www.trendhunter.com/trends/whistlepig-the-boss-hog-xi-the-juggernaut.md) - [Charitable Whiskey Campaigns](https://www.trendhunter.com/trends/free-whiskey.md) - [Unique Scotch Whiskeys](https://www.trendhunter.com/trends/whistlepig-whiskeys.md)