# Internet Humor Commercials GoDaddy Inc.'s Superbowl Commercial Makes Pop Cultural References By Mishal Omar | Published 2017-02-01 | Updated 2017-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/godaddy References: [prnewswire](http://www.prnewswire.com/news-releases/godaddy-unveils-2017-super-bowl-commercial-300400118.html#continue-jump) & [ca.godaddy](https://ca.godaddy.com/TheInternet) [GoDaddy Inc.](https://www.trendhunter.com/trends/can-do-all-your-dos) is an affordable Internet domain registrar that recently unveiled its commercial for the upcoming Superbowl. In the commercial, the main character is described as embodying the Internet and shows him going about his day. The commercial references many habits and pop culture trends that most people who use the Internet have grown accustomed to -- including mail pouring in from a window, an ice bucket shower, several cats on robotic vacuums, [a panda](https://www.trendhunter.com/trends/panda-express-lunar-new-year), a reference to "likes" and meme references. The funny commercial works to target a younger demographic that may be unfamiliar with the brand's business and services. GoDaddy's [Superbowl commercial](https://www.trendhunter.com/trends/skechers-no-t) humorously captures the attention of anyone who is familiar with pop culture on the Internet. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 23% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Internet Pop Culture References:** Disruptive innovation opportunities include incorporating popular internet memes and references into advertising campaigns to appeal to a younger demographic. - **Humorous Advertising:** Opportunities for disruptive innovation lie in creating funny and entertaining commercials that captivate and engage viewers. - **Targeting Younger Demographic:** Innovative strategies involve tailoring marketing efforts towards younger consumers who may be unfamiliar with a brand or its services. ### Where This Applies - **Advertising:** The advertising industry can benefit from incorporating internet pop culture references and humor into commercials to create memorable and engaging campaigns. - **Internet Services:** Opportunities for disruptive innovation exist in the internet services industry by targeting a younger demographic through humorous and relatable advertising. - **Marketing:** Marketers can seize disruptive innovation opportunities by utilizing internet pop culture references and humor to effectively reach and connect with younger audiences. ## Related on Trend Hunter - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Nostalgic Sports-Focused Grocery Campaigns](https://www.trendhunter.com/trends/kansas-city.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md)