# Sketchy Super Bowl Ads The GoDaddy Lola Super Bowl Ads Get Punted, Pre-Game By TopDog | Published 2010-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/godaddy-lola-super-bowl-ads References: [i4u](http://www.i4u.com/article30382.html) & [entertonement](http://www.entertonement.com/clips/tbkqgldjpx--Banned-Go-Daddy-Super-Bowl-2010-Commercial-Lola) The [GoDaddy](https://www.trendhunter.com/trends/can-do-all-your-dos) ‘[Lola](https://www.trendhunter.com/trends/national-pet-kit)’ Super Bowl ads got punted from this year’s Super Bowl advertising lineup. Although [CBS](https://www.trendhunter.com/trends/mayotivations-campaign) called the ad as a foul, GoDaddy’s doing a dance in the end zone over their creative play. The GoDaddy ‘Lola’ Super Bowl ads feature everyone’s favorite female racer, Danica Patrick, helping a fictitious former football player’s lingerie design business. Maybe it didn’t help much that the football player was a pink-jumpsuit-wearing big dude by the name of Lola. looks like the lineup for this year’s Super Bowl ads is going to be a coin toss. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Controversial Super Bowl Ads:** Opportunities for brands to create ads that push boundaries and generate buzz, even if they get rejected from the Super Bowl lineup. - **Celebrity Endorsements:** Using popular athletes or stars to promote products and services, capturing attention and building credibility. - **Creative Advertising Strategies:** Exploring unconventional and unique approaches to advertising to stand out in a crowded market. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunities to create bold and attention-grabbing campaigns that challenge traditional advertising norms. - **Fashion and Apparel:** Opportunities for creative collaborations between fashion brands and sports personalities to create unique and unconventional products. - **Sports and Entertainment:** Innovative product placement and partnerships between sports teams and celebrities to engage fans and generate excitement. ## Related on Trend Hunter - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [Game Day Doughnut Lineups](https://www.trendhunter.com/trends/halftime-show-doughnut.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Game-Changing Pizza Promotions](https://www.trendhunter.com/trends/digiorno-doinks.md)