# Rude Deceptive Scarves In God We Trust's 'F U Bandana' Takes a Subtle Approach to Cursing By Malika Renee Butss | Published 2016-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/god-we-trust References: [coolhunting](http://www.coolhunting.com/buy/f-u-bandana-in-god-we-trust) & [ingodwetrustnyc](http://ingodwetrustnyc.com/collections/mens-accessories/products/igwt-bandana-f-u-natural) NYC label In God We Trust has crafted a scarf that is sassy and equally subtle. Meant to be worn as a [headscarf, pocket square or neckerchief](https://www.trendhunter.com/trends/mozzarella-stick-scarf), the 'F U Bandana' displays a [common curse](https://www.trendhunter.com/trends/youll-swear-by-them) worse repeatedly through the accessory. From a distance, the scarf looks as if it is decorated with an intricate patterning done in a checkered design. Upon close inspection, wearers are to realize that the decorative squares are not squares at all but actually the phrase "f*ck you" written in a deceptive font. Available in white or navy and made of 100% cotton, In God We Trust's 'F U Bandana' allows wearers to say how they really feel without actually saying it. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 29% | Activity: 5% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Subversive Accessories:** Creating fashion accessories with hidden messages or subtle designs that convey a bold statement. - **Deceptive Typography:** Utilizing creative and deceptive fonts to hide explicit or provocative messages within designs. - **Expressive Fashion:** Empowering individuals to express their true thoughts and emotions through their clothing choices. ### Where This Applies - **Fashion and Apparel:** Integrating subversive design elements into mainstream fashion accessories and apparel. - **Printing and Textiles:** Developing innovative printing techniques and materials that allow for hidden messages to be incorporated into fabrics. - **Streetwear:** Embracing unconventional fashion trends and introducing cutting-edge designs that challenge societal norms. ## Related on Trend Hunter - [Humorous Profanity Candles](https://www.trendhunter.com/trends/fuck-this-candle.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md)