# Fallen Angel Alcohol Packaging The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze By Matt Ho | Published 2011-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/god-send-vodka References: [notcot.org](http://www.notcot.org/post/40904/) & [tacnstudio](http://www.tacnstudio.com/index.php?/package/godsendvodka/) One of my favorite designs on an [alcohol bottle](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) is that of God Send Vodka, which is subtle and attractive at the same time. The God Send Vodka is a collaborative effort between the Vancouver-based TACN Studio and artist Jonny Doomsday. The bottle has a refreshing crisp clean design and avoids adhesive labels in favor of a natural look. The image depicts a [skeletal angel](https://www.trendhunter.com/trends/the-weeping-spirit) -- well, archangel, I suppose -- holding the body of a woman as it descends down onto what I'd assume is Earth. The black-and-white imagery is simple, effective and reflects the name of the alcohol perfectly. With a name like God Send Vodka, I'm assuming that it tastes amazing. If the image is reflective of the booze itself, however, it could mean a long night of regrets followed by a bad hangover. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Subtle Alcohol Packaging:** Opportunity for alcohol brands to create designs that are subtle yet attractive, capturing consumer attention. - **Collaborative Packaging Design:** Opportunity for brands to collaborate with artists to create unique and visually appealing packaging designs that stand out in the market. - **Minimalist Labeling:** Opportunity to move away from traditional adhesive labels and opt for minimalist designs that give a natural and clean look to alcohol bottles. ### Industries Being Reshaped - **Alcohol Packaging:** Alcohol brands can explore innovative packaging designs to differentiate themselves in the competitive market. - **Graphic Design:** Opportunity for graphic designers to collaborate with brands in creating eye-catching and bold alcohol packaging. - **Art and Illustration:** Artists can tap into the alcohol industry by collaborating with brands to showcase their unique style and creative vision on packaging designs. ## Related on Trend Hunter - [Artistic Vodka Bottle Designs](https://www.trendhunter.com/trends/vodka-by-saintwoods.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Dualistic Small-Batch Tequilas](https://www.trendhunter.com/trends/tequila-cayeya.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md)