# Reworked Vintage Timepiece Exhibitions GOD SELECTION XXX Re-Imagined Luxury Watches for Hong Kong By Amy Duong | Published 2018-12-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/god-selection-xxx References: [highsnobiety](https://www.highsnobiety.com/p/vintage-rolex-god-selection-xxx-pop-up) & [god-selection-xxx](https://god-selection-xxx.com/products/list.php) Japanese streetwear label GOD SELECTION XXX worked in collaboration with [Rolex](https://www.trendhunter.com/trends/daydate) -- the duo took [vintage luxury timepieces](https://www.trendhunter.com/trends/timepiece-vault) and gave them new interpretations to be showcased. The reworked watches are on display at I.T Hong Kong and the exhibition features a plethora of signature timepieces. This includes the Daytona, the Explorers I and II, the Day-Date, Sea-Dweller, Submariner, GMT-Master and the Oyster Perpetual. The [collaborative show](https://www.trendhunter.com/trends/phantaci-x-undefeated) puts the spotlight on one particular watch, the Rolex Daytona, that is crafted from18k yellow gold and complete with a matching yellow gold wristband that was drawn from 1989. Notably, GOD SELECTION XXX also created a custom piece highlighting vintage cues from Rolex and the streetwear culture surrounding its own label. This custom piece is comprised of a leather cover, leather band and an additional nylon band. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Vintage Timepiece Remakes:** Luxury watch collaborations that re-imagine vintage timepieces for modern consumers create opportunities to breath new life to classic designs and appeal to nostalgic tastes. - **Streetwear-luxury Watch Collabs:** Partnerships between luxury watch brands and streetwear labels can create unique and unexpected product offerings, opening the door to new niche markets and younger audiences. - **Custom Watch Creations:** The addition of customized features to classic watch designs allows for personalized and unique accessories, opening up avenues for personalized luxury items and limited editions. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands and watchmakers can collaborate to offer unique products that cater to nostalgia and unique tastes, opening up new markets and potential branding opportunities. - **Streetwear:** Streetwear labels and watchmakers partnering together can offer unexpected product offerings and appeal to younger audiences, expanding the reach of both industries. - **Customization Services:** Companies offering customization services for classic watches allow for personalized, unique and limited edition items creating niche market opportunities. ## Related on Trend Hunter - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md) - [Limited Reinterpreted Luxe Watches](https://www.trendhunter.com/trends/chronomaster-original-triple-calendar.md) - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Exclusive Collaborative Watches](https://www.trendhunter.com/trends/phantaci-x-undefeated.md) - [Demure Deconstructed Timepiece Models](https://www.trendhunter.com/trends/gshock-x-beautiful-people.md) - [Sand Gold Luxurious Wristwatches](https://www.trendhunter.com/trends/remaster02.md) - [Vintage Timepiece Vault Exhibitions](https://www.trendhunter.com/trends/timepiece-vault.md)