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# Pious Peasant Photography
Tank Magazine's 'God's Own Country' Editorial Struggles with Sensuality

By Meghan Young | Published 2011-10-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/god-s-own-country
References: [fashiongonerogue](http://fashiongonerogue.com/mila-krasnoiarova-stevie-mada-tank-magazine-fall-2011/) & [tankmagazine](http://www.tankmagazine.com/)

The 'God's Own Country' shoot takes a different approach to the [popular religious theme](https://www.trendhunter.com/trends/selkies-the-libertine-collection) that many fashion editorials are adopting lately. Instead of taking place in a dramatic and Gothic cathedral, or focusing on the naughtier sides of nuns, this photo shoot takes place in the country, while a pious peasant seems to struggle with other natural tendencies.

Shot by Stevie & Mada for Tank Magazine's Fall 2011 issue, the God's Own Country photo spread stars model Mila Krasnoiarova. Frolicking around fields in nothing but [rustic lingerie](https://www.trendhunter.com/trends/zhilyova), Krasnoiarova embraces her sensuality. Styled by fashion editor Pandora Lennard, she pulls off these daring looks from [Dior](https://www.trendhunter.com/trends/otani), McQ by Alexander McQueen, Vivienne Westwood and more with ease and grace.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 91% | Activity: 53% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Religious-themed Fashion Editorials:** There is a disruptive innovation opportunity in creating fashion editorials that explore religious themes in unconventional settings.
- **Natural Sensuality:** There is a disruptive innovation opportunity in showcasing sensuality in natural, rural environments rather than traditional dramatic or urban settings.
- **Rustic Lingerie:** There is a disruptive innovation opportunity in designing and promoting lingerie that embraces a rustic aesthetic.

### Where This Applies

- **Fashion Publishing:** There is a disruptive innovation opportunity in creating unique and unconventional fashion editorials that challenge traditional themes and settings.
- **Fashion Retail:** There is a disruptive innovation opportunity in curating and promoting fashion collections that incorporate rustic and natural elements.
- **Lingerie Design:** There is a disruptive innovation opportunity in designing lingerie that combines sensuality with rustic and natural aesthetics.

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- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
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