# Biblical Shoe Campaigns Tomo Kembery Recreates Iconic Christian Art for God is a DJ by PUMA By Michael Hines | Published 2011-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/god-is-a-dj References: [photographyserved](http://www.photographyserved.com/gallery/God-Is-a-DJ/878537) & [behance.net](http://www.behance.net/tomocreative/frame) TOMO Kembery may piss off some Christians with God is a DJ, a religious-themed photo shoot for PUMA. God is a DJ recreates several iconic Christian-inspired artworks including The Creation of Adam and The Last Supper in an attempt to advertise PUMA shoes. Religious advertising is always tricky to negotiate: You don't want to make people mad, but you also don't want to skew too conservative. I think TOMO Kembery did a pretty good job with 'God Is a DJ.' None of the shots are offensive, and it is actually kind of nice to see a fresh face put on all of these classical works of art. Just in case you were wondering, the footwear in this shoot is also spot on. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Religious-themed Advertising:** There is an opportunity for brands to explore religious-inspired advertising campaigns while being respectful and creative. - **Recreating Iconic Artworks:** Brands can consider recreating famous artworks as a way to engage customers and create a unique visual experience. - **Conservative Yet Refreshing Advertising:** There is opportunity for brands to strike a balance between conservative and refreshing advertising approaches, appealing to diverse audiences without causing offense. ### Who This Affects Most - **Fashion Footwear:** Fashion footwear brands can explore religious-inspired shoe campaigns as a way to create a buzz and connect with consumers on a deeper level. - **Art and Photography:** The art and photography industry can collaborate with brands to recreate iconic artworks for advertising campaigns, adding a new twist to classical pieces. - **Advertising and Marketing:** Advertising agencies and marketing professionals can help brands navigate the sensitive terrain of religious advertising, creating campaigns that are both attention-grabbing and respectful. ## Related on Trend Hunter - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Power Tool-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/dremel.md)