# Korean-Inspired Chili Paste Burgers East Coast Wings + Grill Has a Spicy New Gochujang Burger By Katherine Pendrill | Published 2024-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gochujang-burger References: [fastfoodclub](https://www.fastfoodclub.com/p/these-new-menu-additions-at-east-coast-wings-grill-are-a-game-changer/)  [East Coast Wings + Grill](https://www.trendhunter.com/trends/burger-skillet) wants to help you close out summer in a tasty way with the debut of a brand-new menu that includes tasty offerings like the Fiesta Quesadilla and the Gochujang Burger. Officially available as of August 27th, East Coast Wings + Grill's new late summer menu showcases the brand's commitment to innovation and exploring global flavors. The first of the new offerings is the Gochujang Burger, which is a Korean-inspired burger that features two quarter-pound Angus beef patties topped with gochujang (a fermented red chili paste), provolone cheese, pickled red onions, jalapeños, and a sesame gochujang aioli. Other tasty new offerings include the Fiesta Burger made with Mexican street corn queso, the chopped pickles-topped ‘DILL’-icious Flatbread, and the jalapeno-infused Fiesta Quesadilla. Image Credit: East Coast Wings + Grill ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 12% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Global-fusion Food:** Innovative dishes like the Gochujang Burger showcase the blending of international culinary traditions, offering unique flavor experiences. - **Spicy Menu Items:** Restaurants are spicing up their menus with bold, spicy ingredients like gochujang to cater to adventurous palates. - **Seasonal Special Menus:** Limited-time, late summer menu offerings add a sense of urgency for customers to try new, global-inspired dishes. ### Who This Affects Most - **Restaurant Chains:** Chain restaurants are increasingly incorporating exotic ingredients to differentiate their menus and attract diverse customer bases. - **Food Service:** Food service providers are expanding their repertoire with globally inspired menu items to meet the growing demand for unique culinary experiences. - **Flavor Innovation:** The flavor industry is driving innovation by introducing traditional global spices and ingredients into mainstream restaurant offerings. ## Related on Trend Hunter - [Korean-Themed Menu Expansions](https://www.trendhunter.com/trends/shake-shack-9.md) - [Cheese-Filled Skillet Burgers](https://www.trendhunter.com/trends/burger-skillet.md) - [Gochujang-Spiced Burgers](https://www.trendhunter.com/trends/yangnyeom-chicken-tatsuta-burger.md) - [Savory Bulgogi Beef Burgers](https://www.trendhunter.com/trends/bulgogi-kimchi-cheeseburger.md) - [Korean-Inspired Chicken Dishes](https://www.trendhunter.com/trends/gochujang-chicken-market-plate.md) - [Umami-Flavored Burgers](https://www.trendhunter.com/trends/the-korean-bbq-charburger.md) - [Limited-Edition Swicy QSR Menus](https://www.trendhunter.com/trends/shake-shack-sweet-and-savory-menu.md) - [Ghost Pepper-Spiced Burgers](https://www.trendhunter.com/trends/ghost-pepper-burger.md) - [Sauced Korean Smash Burgers](https://www.trendhunter.com/trends/burger-drops.md)