# Recyclable Reusable Coolers DS Smith's GoChill Cooler Replaces Plastic and Styrofoam Coolers By Laura McQuarrie | Published 2025-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gochill-cooler References: [businesswire](https://www.businesswire.com/news/home/20250409930866/en/DS-Smith-Launches-Recyclable-Reusable-Cooler) & [dssmith](https://www.dssmith.com/us/media/newsroom2/2025/4/go-chill-cooler)  Fiber-based packaging manufacturer [DS Smith](https://www.trendhunter.com/trends/ds-smith-2) launched the 100% recyclable and reusable GoChill Cooler as an alternative to [plastic and Styrofoam coolers](https://www.trendhunter.com/trends/freezill-soft-cooler). The GoChill Cooler is made from wax-free corrugated board and features DS Smith’s GreenCoat technology, a food-safe, moisture-resistant, recyclable coated box solution, so that consumers can trust their food and beverages are temperature-controlled, insulated and protected. This [moisture-resistant design](https://www.trendhunter.com/trends/colpac), tested to meet food-grade safety standards, is ideal for consumers who love enjoying refreshments outdoors and actively avoid purchasing from companies that use Styrofoam. Studies show that 63% of consumers likely to purchase this cooler believe minimizing their environmental impact is important and 52% are willing to spend more for a product that is eco-friendly. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 41% | Activity: 51% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging Solutions:** Eco-friendly packaging like DS Smith's GoChill Cooler is gaining traction as consumers and businesses focus on reducing environmental impact. - **Eco-conscious Consumerism:** Rising consumer preferences for sustainable products drive innovation in product design, offering significant opportunities for brands to align with environmentally conscious values. - **Reusable and Recyclable Innovations:** The development of reusable and recyclable cooler options like the GoChill Cooler represents a shift towards circular economy practices, encouraging product life extension and waste reduction. ### Sectors Adopting This - **Outdoor Recreation Products:** As eco-friendly cooler alternatives gain popularity, the outdoor recreation industry stands at the forefront of combining sustainability with consumer expectations for performance and durability. - **Food and Beverage Packaging:** Innovations in moisture-resistant, recyclable packaging create new possibilities for the food and beverage industry to enhance product safety while minimizing environmental impact. - **Sustainable Materials Manufacturing:** The emergence of wax-free corrugated board technologies presents opportunities in sustainable materials manufacturing, pushing forward advancements in environmental packaging solutions. ## Related on Trend Hunter - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Eco Insulated Boxes](https://www.trendhunter.com/trends/cruz-cool.md) - [Recyclable Chilled Grocery Bags](https://www.trendhunter.com/trends/freshbag-recyclable-cool-bag.md) - [Recyclable Performance Coolers](https://www.trendhunter.com/trends/oyster-tempo-1.md) - [Recycled Thermal Packaging](https://www.trendhunter.com/trends/dufaylite.md) - [Soft Sustainable Coolers](https://www.trendhunter.com/trends/out-of-the-woods-1.md) - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md) - [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md) - [Alternative Dry Ice Products](https://www.trendhunter.com/trends/thermal-custom-packaging.md)