# Elegant Electric Toothbrushes The 'Goby' is Being Marketed as a Premium Toothbrush By Mishal Omar | Published 2016-10-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/goby References: [goby.co](https://www.goby.co) The 'Goby' electric toothbrush was designed to be highly functional, simple and [as hygienic as possible](https://www.trendhunter.com/trends/hahatec-self-sanitizing-toothbrush). The toothbrush features a [minimalist design](https://www.trendhunter.com/trends/suri-sustainable-electric-toothbrush) that combines with its functionality to create a premium hygiene-specific device. The [rotating brush heads](https://www.trendhunter.com/trends/laifen-wave-special) have two different speeds and every 30 seconds, the toothbrush prompts the user to switch to a different section of the mouth so that they can brush their teeth for the recommended two minutes in total. The small stand the toothbrush comes in has a removable tray that can easily be cleaned, while also holding the Goby's charger in place. The toothbrush only needs to be charged twice every month. The Goby's functionality, coupled with its affordability and it youthful branding make it the ideal toothbrush for younger demographics. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Functional Design:** The Goby toothbrush showcases the trend of functional design by incorporating minimalist aesthetics and hygiene-specific features. - **Smart Oral Care:** The Goby toothbrush represents the trend of smart oral care with its rotating brush heads, timed prompts, and long-lasting battery. - **Youth-targeted Hygiene:** The Goby toothbrush taps into the trend of youth-targeted hygiene products by offering affordability, stylish branding, and easy maintenance. ### Industries Being Reshaped - **Consumer Electronics:** The Goby toothbrush introduces disruptive innovation opportunities in the consumer electronics industry by combining functionality, aesthetics, and convenience in oral care devices. - **Personal Care:** The Goby toothbrush opens up possibilities for disruptive innovation in the personal care industry, catering to the demand for smart and hygienic oral care products. - **Marketing and Advertising:** The Goby toothbrush presents opportunities for disruptive innovation in marketing and advertising, targeting younger demographics with appealing branding and messaging. ## Related on Trend Hunter - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [Affordable Sonic Toothbrushes](https://www.trendhunter.com/trends/battery-electric-toothbrush.md) - [Tech-Forward Tooth Brush Designs](https://www.trendhunter.com/trends/sonic-electric-toothbrush1.md) - [Wireless Charging Electric Toothbrushes](https://www.trendhunter.com/trends/wireless-charging-electric-toothbrushes.md) - [Performance Minimalist Toothbrushes](https://www.trendhunter.com/trends/ultra-lite-sonic-electric-toothbrush.md) - [Multifunctional Electric Toothbrushes](https://www.trendhunter.com/trends/etekcity-sonic-electric-toothbrush.md) - [Retractable Travel-Ready Toothbrushes](https://www.trendhunter.com/trends/dentigo.md) - [Tech-Equipped Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-10.md) - [User-Friendly Sensitive Toothbrushes](https://www.trendhunter.com/trends/oral-b-io2.md)