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# SMS-Based Virtual Assistants
GoButler is an App Claiming to Help Users with Anything Legal

By Rebecca Byers | Published 2015-04-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/gobutler
References: [techcrunch](http://techcrunch.com/2015/04/13/gobuttler-nyc/) & [gobutlernow](http://www.gobutlernow.com/DE/index.html)

GoButler is a new [virtual assistant app](https://www.trendhunter.com/trends/fasttrackr-ai) recently launched by former executives of Rocket Internet. While GoButler has soft launched in many countries including Austria, Canada, Italy, UAE and more, the app has only officially launched in New York City.

GoButler is a service that users can [text requests](https://www.trendhunter.com/trends/whattotext-ai) to, with requests ranging from [making dinner reservations](https://www.trendhunter.com/trends/opentable-ai-concierge) to ordering food and even planning vacations. The guidelines set out by GoButler regarding the requests are that it just has to be legal. While it is free to interact with GoButler, the prices for each request vary and will be confirmed with the services "butlers" via text before you are billed.

The unique Berlin-based app is sure to be a success in New York City, where you can already order almost anything via delivery, and is sure to be a success when it officially launches in further cities.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 40% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Assistant Services:** The rise of virtual assistant apps like GoButler presents opportunities for businesses to offer on-demand assistance and personalized services via SMS.
- **Text-based Concierge Services:** Text-based concierge services like GoButler disrupt traditional concierge services by providing convenient and accessible assistance through text messages.
- **On-demand Task Management:** The emergence of on-demand task management platforms like GoButler allows users to delegate various tasks through a simple SMS, promoting efficiency and convenience.

### Where This Applies

- **Hospitality:** Virtual assistant apps like GoButler can revolutionize the hospitality industry by providing personalized concierge services to hotel guests via SMS.
- **E-commerce:** The e-commerce industry can benefit from text-based virtual assistant apps like GoButler to provide personalized shopping experiences and assistance with ordering products.
- **Travel and Tourism:** Travel and tourism companies can leverage text-based concierge services like GoButler to offer travelers personalized guidance and assistance throughout their journey.

## Related on Trend Hunter

- [Corporate-Based AI Virtual Assistants](https://www.trendhunter.com/trends/ai-virtual-assistant.md)
- [Conversational AI Assistants](https://www.trendhunter.com/trends/mandrake.md)
- [Music Experience Concierges](https://www.trendhunter.com/trends/beat-butler.md)
- [AI-Powered Virtual Assistants](https://www.trendhunter.com/trends/talkai-virtual-assistant.md)
- [Multi-App AI Assistants](https://www.trendhunter.com/trends/chatgpt-integrations.md)
- [Task Execution Assistants](https://www.trendhunter.com/trends/toivo-ai.md)
- [AI Cocktail Assistants](https://www.trendhunter.com/trends/thirsty-bot.md)
- [AI Productivity Assistants](https://www.trendhunter.com/trends/goldee-ai.md)
- [Inbox Task Assistants](https://www.trendhunter.com/trends/whatsnow.md)
