# SMS Lunch Services Toronto's Gob is a Service That Lets You Order Lunch by Text Message By Laura McQuarrie | Published 2015-01-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gob References: [blogto](http://www.blogto.com/eat_drink/2015/01/now_you_can_order_lunch_via_text_message_in_toronto/) & [omgob](https://www.omgob.com/) Gob is a new service out of Toronto that makes it so that you can have [lunch delivered](https://www.trendhunter.com/trends/uber-eats-sandwich-studio) to you after sending a simple text message. Partnered with several local restaurants, Gob makes it so that you can order meals like roasted pork shoulder wraps, falafel boxes, seaweed salads and burritos. From each of these restaurants, Gob is careful to provide an option that will appeal to meat-eaters, as well as vegetarians. The service works like this: first thing in the morning, you'll receive a text about that day's featured restaurant and meal options. From there, you have about a window of about a few hours to place your order simply by [responding whether you'd like food](https://www.trendhunter.com/trends/kea-ai-text-ai) choice "A" (the meat-eater option) or "B" (the vegetarian-friendly option). Then, at lunchtime, the [meal is delivered to your building](https://www.trendhunter.com/trends/eat-clean-bro). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **SMS Lunch Delivery:** Disruptive innovation opportunity: Develop a platform that allows users to order lunch from multiple restaurants using text messages. - **Mobile Meal Ordering:** Disruptive innovation opportunity: Create an app or service that enables users to order meals from various restaurants using a mobile device. - **Convenience-based Food Services:** Disruptive innovation opportunity: Establish a service that focuses on delivering convenient food options to busy professionals using innovative technology. ### Industries Being Reshaped - **Food Delivery Industry:** Disruptive innovation opportunity: Utilize text or mobile-based platforms to streamline the food delivery process and provide more convenient options to customers. - **Restaurant Industry:** Disruptive innovation opportunity: Embrace SMS or mobile ordering systems to expand customer reach and enhance the dining experience. - **Mobile App Development:** Disruptive innovation opportunity: Develop user-friendly mobile applications that revolutionize the way people order and receive food. ## Related on Trend Hunter - [Premium Toronto Meal Delivery Services](https://www.trendhunter.com/trends/chefdrop.md) - [Food Sample-Focused Services](https://www.trendhunter.com/trends/taste-drive.md) - [Sustainable Salad Meal Kit Deliveries](https://www.trendhunter.com/trends/frache-noodle-salad.md) - [Toronto Italian Food Delivery Services](https://www.trendhunter.com/trends/porta.md) - [Localized Food Delivery Apps](https://www.trendhunter.com/trends/localized-food-delivery-app.md) - [Chef-Led Meal Subscriptions](https://www.trendhunter.com/trends/cookunity.md) - [Chef-Designed Read-To-Eat Meal Services](https://www.trendhunter.com/trends/wecook.md) - [On-The-Go Middle Eastern Dining Concepts](https://www.trendhunter.com/trends/little-baba-by-amal.md) - [Contactless Lunch Delivery Robots](https://www.trendhunter.com/trends/lunchbox-delivery-robot.md)