# International Sneaker App Releases The GOAT Sneaker App Has Now Been Released in China By Daniel Johnson | Published 2019-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goat-sneaker-app References: [hypebeast](https://hypebeast.com/2019/7/goat-sneaker-app-china-launch-wechat-mini) & [goat](https://www.goat.com/) The GOAT sneaker app was recently launched in China, which is a large market for the company. The company's CEO, Eddy Lu, has indicated that there will be some differences from its American app, as China is a different market and requires a different strategy. The company is collaborating with local team members in order to provide a better experience for Chinese customers. The company has opened a Hong Kong office, however, the Shanghai team will be leading the day-to-day operations of the company. The GOAT sneaker app is starting the release with an event that will feature [rare pairs of sneakers](https://www.trendhunter.com/trends/sneakify), the event will go on for three days. The CEO believes the rise in sneaker popularity in the region is a result of the influence form [basketball](https://www.trendhunter.com/trends/foot-locker-takeover) and hip-hop culture. Image Credit: GOAT ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **International Sneaker Market:** Expanding into new markets such as China, where there is a growing interest in sneaker culture, presents an opportunity for companies to develop a targeted strategy. - **Regional Collaboration:** Working with local team members can offer valuable insights into the unique preferences and demands of the market, contributing to a more successful market entry. - **Sneaker Events:** Hosting events featuring rare or limited edition sneakers creates buzz and excitement around the brand, drawing in potential customers. ### Where This Applies - **Retail:** Expanding the market for sneaker sales, companies can reach a wider customer base through e-commerce and relevant online platforms. - **Fashion:** Sneaker culture and streetwear fashion has become increasingly popular, creating opportunities for companies to collaborate with designers and influencers. - **Technology:** Sneaker apps and related technology can create a seamless shopping experience for customers, while also providing valuable data for companies to improve their strategies. ## Related on Trend Hunter - [Virtual Sneaker Authentication Services](https://www.trendhunter.com/trends/real-authentication.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Illustrative Custom Sneakers](https://www.trendhunter.com/trends/lunar-new-year-sneaker.md) - [Sneaker Collector Preorder Platforms](https://www.trendhunter.com/trends/nike-snkrs-reserve.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Collectible Virtual Sneakers](https://www.trendhunter.com/trends/stepn-go-x-casio.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md)