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# Goal-Centric Banking Services
Tangerine Introduces its Goals Service to Help Customers Save Money

By Amy Duong | Published 2018-09-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/goals-service
References: [tangerine](https://www.tangerine.ca/en/index.html) & [tangerine](https://www.tangerine.ca/app/#/enroll)

Tangerine helps their customers reach their financial goals faster with its brand new Goals service -- it is designed to aid users in [saving for vacations or down payments](https://www.trendhunter.com/trends/5goals). Each goal is customizable depending on the customer and [progress tracking](https://www.trendhunter.com/trends/tether-dashboard) is also available in order to keep a record of the financial progression. When adding a new goal, it simply asks customers to put in how much they need to save for it, with the option to add a photo to personalize the goal even further.

To [accumulate savings towards the set goal](https://www.trendhunter.com/trends/lock-in-win), Tangerine allows users to set up the amount they'd like to automatically transferred to the goal within certain time periods. The final step of the Goals service is to simply select which account they'd like the money to be transferred from.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 23% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What Makes This Trend Stand Out

- **Goal-oriented Financial Services:** Opportunities in developing financial services that tailor to specific goals for customers, such as saving for a vacation or down payment.
- **Customizable Financial Goals:** Disruptive innovation opportunity in developing customizable financial goals with progress tracking to aid customers in achieving them.
- **Automated Savings Solutions:** A market opportunity exists in creating automatic savings solutions that transfer funds towards customer-set financial goals on a regular basis.

### Sectors Adopting This

- **Finance:** As evident by Tangerine's new Goals service, there is a growing demand for customized banking services that aid customers in reaching their financial objectives.
- **Fintech:** Fintech companies have an opportunity to create innovative and effective financial solutions that cater to specific goals and customized progress tracking.
- **Consumer Electronics:** Consumer electronics companies can explore the possibility of integrating automated financial services into their devices to provide convenient and personalized savings solutions for customers.

## Related on Trend Hunter

- [Goal Visualization Tools](https://www.trendhunter.com/trends/moneyvision-app.md)
- [Auto-Savings Digital Bank Features](https://www.trendhunter.com/trends/superbank.md)
- [Adorable Goal-Setting Apps](https://www.trendhunter.com/trends/cangoal.md)
- [Home Savings-Focused Partnerships](https://www.trendhunter.com/trends/save-for-a-home.md)
- [Fintech Savings Centers](https://www.trendhunter.com/trends/savings-center.md)
- [Financial Control Tools](https://www.trendhunter.com/trends/isave.md)
- [Gamified Personal Goal Platforms](https://www.trendhunter.com/trends/goalquest.md)
- [Gen Z-Oriented Fintech Banking](https://www.trendhunter.com/trends/hero-financials.md)
- [Personal Financial Assistants](https://www.trendhunter.com/trends/financial-assistants1.md)