# Employee Wellness Apps Humana's Goal Guru Offers Digital Coaching and Monthly Team Challenges By Joey Haar | Published 2017-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goal-guru References: [businesswire](http://www.businesswire.com/news/home/20161122005969/en/Humana-Launches-Mobile-App-Designed-Improve-Health) & [humana](https://www.humana.com/employer/ad/goal-guru/) Humana's Goal Guru is an iOS and Android app that helps employers to take a holistic approach to the health and wellness of their employees. The app offers a host of different features that encourage [healthy habits through challenges, tracking](https://www.trendhunter.com/trends/daily-goal-tracker), and friendly competition between individual employees and teams. The Goal Guru app's challenges are sorted into four broad wellness categories: physical, social, financial, and emotional. Employees earn badges and stars for reaching milestones within these challenges, encouraging [healthy competition](https://www.trendhunter.com/trends/75-hard-together) and rivalries that ultimately make for healthier lives. The app also has a social dashboard to foster social engagement (bragging and heckling certainly aren't off limits.) Included with an additional cost is a [24/7 digital coach](https://www.trendhunter.com/trends/ai-wellness). The coach is specifically focused on the physical aspects of Goal Guru, helping with things like managing weight and training for events. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Digital Wellness Coaching:** The rise of apps like Humana's Goal Guru highlights the trend of digital wellness coaching, providing opportunities to disrupt traditional employee coaching methods. - **Gamification for Health:** The use of badges, stars, and challenges in apps like Goal Guru demonstrates the trend of gamification for health, opening up possibilities for disrupting traditional wellness programs. - **Social Engagement in Wellness:** The inclusion of a social dashboard in Goal Guru reflects the trend of social engagement in wellness apps, presenting opportunities to disrupt traditional employee wellness programs by fostering social connections. ### Who This Affects Most - **Employee Wellness:** The Goal Guru app and similar wellness apps target the employee wellness industry, presenting opportunities for disruptive innovation in this sector. - **Mobile Health:** Apps like Goal Guru contribute to the mobile health industry, offering opportunities for disruptive innovations in mobile health coaching and tracking. - **Employee Benefits:** Goal Guru and similar apps have implications for the employee benefits industry, providing potential for disruptive innovations in providing holistic wellness solutions as part of employee benefit packages. ## Related on Trend Hunter - [Group Challenge Apps](https://www.trendhunter.com/trends/challenge-friends1.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md) - [Elevated Health Rewards Apps](https://www.trendhunter.com/trends/massmutual-1.md) - [Psychology-Focused Fitness Applications](https://www.trendhunter.com/trends/betterme-health-coaching.md) - [Community-Focused Healthy Habits Apps](https://www.trendhunter.com/trends/noom-vibe.md) - [Digital Wellness Tools](https://www.trendhunter.com/trends/gratitudebuddy.md) - [App-Based Wellness-Oriented Challenges](https://www.trendhunter.com/trends/everyday-well-challenge.md) - [Goal-Oriented Health Apps](https://www.trendhunter.com/trends/bright-app.md) - [Health Tracking Apps](https://www.trendhunter.com/trends/health-tracking1.md)