# Bollywood Tourism Branding Goa Tourism is Collaborating With Bollywood to Boost its Brand By Rahul Kalvapalle | Published 2014-09-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/goa-tourism References: [dnaindia](http://www.dnaindia.com/india/report-goa-s-tourism-makeover-aims-to-go-beyond-just-a-new-logo-and-branding-2017889) & [goa-tourism](http://goa-tourism.com/) Goa Tourism is in the midst of making large-scale changes to its brand. While Goa has always been and continues to be one of the world's most coveted tourist destinations, authorities in the former Portuguese colony -- located off the western coast of India -- are trying to creatively modernize its image and target the next generation of tourists. To do this, Goa Tourism collaborated with [Bollywood](https://www.trendhunter.com/trends/crocs-6) film Finding Fanny. The organization is running a [Facebook](https://www.trendhunter.com/trends/cape-town) campaign that gives people the chance to win a trip to Goa and meet the stars of Finding Fanny, Deepika Padukone and Arjun Kapoor. In addition to this exciting venture, Goa Tourism also introduced a fresh and modern new logo, and promoted various other plans -- such as improving beach cleaning efforts and tackling drug peddling -- to boost tourism in the state. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Film Tourism:** Opportunity for tourism industries to collaborate with film productions and use them as a marketing strategy. - **Social Media Campaigns:** Utilize social media platforms to engage with the target audience and offer unique experiences. - **Rebranding Efforts:** Invest in refreshing and modernizing brand image to appeal to a new generation of tourists. ### Industries Being Reshaped - **Tourism:** Opportunity for the tourism industry to collaborate with the film industry to attract tourists through film-related experiences. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create and implement social media campaigns to promote tourist destinations. - **Brand Consulting:** Opportunity for brand consulting firms to assist in the rebranding efforts of tourist destinations, providing fresh and modern design ideas. ## Related on Trend Hunter - [Tourism Energy Villages](https://www.trendhunter.com/trends/goa-government.md) - [Luxury Villa Influencer Ads](https://www.trendhunter.com/trends/somuchmore.md) - [Asian Film-Themed Promotions](https://www.trendhunter.com/trends/crocs-6.md) - [Hollywood-Inspired Vacation Ads](https://www.trendhunter.com/trends/its-all-possible.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Flavor-Fueled Short Films](https://www.trendhunter.com/trends/mccain-masala-movie.md) - [Box-Office-Themed Travel Pop-Ups](https://www.trendhunter.com/trends/intrepid-x-tiff.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Bollywood Actress-Backed Home Decor](https://www.trendhunter.com/trends/deepika-padukone.md)