# Canyon Hiking Couture 'Go West' in Vogue with Supermodel Daria Werbowy By Marissa Liu | Published 2009-12-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/go-west-in-vogue References: [forums.thefashionspot](http://forums.thefashionspot.com/showpost.php?p=6500670&postcount=167) & [vogue](http://www.vogue.com) Canadian supermodel Daria Werbowy heeds the Pet Shop Boys in ‘Go West’ in [Vogue](https://www.trendhunter.com/trends/no-rules-club) US. The sweeping editorial was shot on location in Glen Canyon National Recreation Area in Arizona. Werbowy shows her [athleticism and adventurous spirit](https://www.trendhunter.com/trends/coach-x-wnba-campaign) in the spread. Appearing in the January 2010 issue of the US magazine ‘Go West’ in Vogue features fashions from [Gucci](https://www.trendhunter.com/trends/springsummer-2024), Yves Saint Laurent, Rochas, Ralph Lauren Black Label and Balmain. Not your average hiking and camping gear but, then again, it is Vogue. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Luxury Outdoors:** There is an opportunity to innovate luxurious outdoor attire to be more functional and durable when hiking or camping. - **Adventure Tourism Fashion:** There is an opportunity to design fashionable clothing that can withstand the rugged outdoors for adventure tourism activities. - **Celebrity-inspired Outdoor Clothing:** There is an opportunity to create outdoor clothing lines inspired by the clothing worn by celebrities during their outdoor activities. ### Where This Applies - **Fashion:** The fashion industry can create upscale outdoor attire to cater to the luxury market. - **Tourism:** The tourism industry can create fashion brands that cater to adventure tourism activities. - **Athletic Wear:** The athletic wear industry can branch out by offering outdoor clothing that is both stylish and functional. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Adventure-Ready Activewear Collections](https://www.trendhunter.com/trends/rose-boreal.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)