# Plant-Based Multivitamin Studies We Are Feel Wants to Pay Meat Eaters to Go Vegan for Three Months By Laura McQuarrie | Published 2019-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/go-vegan References: [vegnews](https://vegnews.com/2019/11/uk-vitamin-company-will-pay-meat-eaters-more-than-2500-to-go-vegan) & [wearefeel](https://wearefeel.com/blogs/learn/go-vegan-multivitamin-challenge) Multivitamin brand We Are Feel is looking for five meat-eaters who are willing to go vegan for three months and participate in a study to "see what impact moving to a vegan diet has on a person’s nutrient levels, and whether our [multivitamin](https://www.trendhunter.com/trends/zoe-daily30) can make up for any deficiencies caused by a plant-based diet." Although participating will require people to stop eating meat, all animal by-products and honey, We Are Feel will be compensating successful applicants with £2,000. Over the course of the study, the brand will be proving a [plant-based diet plan](https://www.trendhunter.com/trends/gosh-plant-points) and weekly finger blood prick tests that will be used to determine a participant's [nutrient and mineral levels](https://www.trendhunter.com/trends/regenvive). Image Credit: We Are Feel ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Vegan Nutrition Studies:** There is an opportunity for companies to conduct more studies on the nutritional impact of a vegan diet. - **Plant-based Supplements:** There is a growing need for supplements that cater specifically to plant-based diets. - **Vegan Incentive Programs:** There is potential for businesses to create more programs that incentivize vegan diets. ### Industries Being Reshaped - **Nutrition Supplements:** Nutritional supplement companies can explore the market for plant-based supplements. - **Food Service:** Food service companies can cater to the growing demand for vegan products and services. - **Health and Wellness:** Health and wellness companies can expand their product lines to cater to the vegan demographic. ## Related on Trend Hunter - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Plant-Based Whole Food Challenges](https://www.trendhunter.com/trends/plantbased-whole30-program.md) - [Plant-Based Breakfast Challenges](https://www.trendhunter.com/trends/feel-planty-good-challenge.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md) - [Meatless Vending Machines](https://www.trendhunter.com/trends/meatless-farm-apm.md) - [Gen Z-Targeted Supplements](https://www.trendhunter.com/trends/blue-planet.md) - [Plant-Based Dog Diets](https://www.trendhunter.com/trends/university-of-nottingham.md) - [Vegan Subscription Supplement Lines](https://www.trendhunter.com/trends/vegan-subscription-supplement.md)