# Tofu-Based Snack Bars The Go Umami Bars Serve as a Nutritious Source of Plant-Based Protein By Katherine Pendrill | Published 2016-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/go-umami References: [preparedfoods](http://www.preparedfoods.com/articles/118815-go-umami-tofu-snacks) & [house-foods](http://www.house-foods.com/products/Premium%20Tofu/) [House Foods](https://www.trendhunter.com/trends/house-of-macadamias) recently debuted a new grab 'n' go snack bar called 'Go Umami' that is made from baked tofu. While tofu was once thought of as nothing more than a tasteless meat substitute, the rise of plant-based diets has made the ingredient a go-to source of protein for many people. The Go Umami bars by House Foods are ready-to-eat snack bars that are packaged in easy-to-peel packets. Each bar is made with five grams of beneficial, [plant-based protein](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars) for a powerful nutrient boost. The bars are also gluten-free, non-GMO, vegan-friendly and Kosher, making them a perfect option for consumers with dietary restrictions. Available in tantalizing flavors such as Hickory Smoke and Orange Teriyaki, House Food's [tofu-based bars](https://www.trendhunter.com/trends/prepared-tofu) are a nutritious and delicious option for on-the-go snacking. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein:** Disruptive innovation opportunity: Develop new plant-based protein sources and products to cater to the growing demand for vegan and vegetarian options. - **Ready-to-eat Snacks:** Disruptive innovation opportunity: Create convenient, healthy, and tasty grab 'n' go snack options with unique ingredients to cater to busy consumers. - **Gluten-free and Vegan Products:** Disruptive innovation opportunity: Design a range of gluten-free and vegan food products that meet dietary restrictions and appeal to health-conscious consumers. ### Where This Applies - **Plant-based Food:** Disruptive innovation opportunity: Explore the potential for creating innovative plant-based food products and alternative protein sources to meet the demands of the growing plant-based diet market. - **Convenience Foods:** Disruptive innovation opportunity: Develop new ready-to-eat snack options with unique flavors and packaging that cater to the convenience-focused consumer market. - **Health Food and Dietary Supplements:** Disruptive innovation opportunity: Create gluten-free and vegan food products that provide necessary nutrients and cater to the needs of health-conscious consumers. ## Related on Trend Hunter - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Flavor-Packed Tofu Meal Kits](https://www.trendhunter.com/trends/saucy-tofu-meal-kits.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Tropical Vegan-Friendly Snack Bars](https://www.trendhunter.com/trends/jambar-tropical-trio.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Fava-Based Packaged Tofus](https://www.trendhunter.com/trends/fava-bean-tofu.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Chickpea-Based Tofu Blocks](https://www.trendhunter.com/trends/omami-chickpea-tofu.md) - [Mushroom Protein Bars](https://www.trendhunter.com/trends/mushroom-protein-bar.md)