# Multi-Dimensional Protein Powders Healthy Truth's GO Powder Blends are Plant-Powered & Dairy-Free By Laura McQuarrie | Published 2023-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/go-powder-blends References: [prnewswire](https://www.prnewswire.com/news-releases/healthy-truths-go-powder-blends-receive-newshealthwatch-award-for-best-new-plant-based-nutrition-product-line-in-2023-301857588.html) & [healthytruth](https://www.healthytruth.com/)  [Healthy Truth's](https://www.trendhunter.com/trends/healthy-aging-gummies) GO Powder Blends recently received a 2023 award for Best New Plant-Based Nutrition Product by NewsHealthWatch, highlighting the value of a product line that's completely plant-based, gluten-free and dairy-free. These protein powders stand out from others that only offer simple proteins, plus they're packed with other beneficial additions to support well-rounded health and wellness. "Most [protein powders are one-dimensional](https://www.trendhunter.com/trends/just-one-protein)," says Bruce Namenson, the company's chief creative officer, "When I developed our protein powders, I put in probiotics like ashwagandha, as well as inulin, which is a prebiotic, and other adaptogens that help your body cope with stress. They're multifaceted protein powders – they're not single-dimensional." These protein powders offer an alternative to the many on the market that are made with whey, a milk by-product, and they speak to the growing consumer demand for [plant-powered options](https://www.trendhunter.com/trends/readytomix-protein-powder). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 83% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Multi-dimensional Protein Powders:** Healthy Truth's GO Powder Blends offer protein powders with added probiotics, adaptogens, and prebiotics for a holistic approach to health and wellness. - **Plant-based Nutrition Products:** The increasing demand for plant-powered options presents an opportunity for companies to develop innovative plant-based protein powders. - **Gluten-free and Dairy-free Products:** The popularity of gluten-free and dairy-free options creates a market for protein powders that cater to individuals with specific dietary restrictions. ### Where This Applies - **Nutritional Supplements:** The nutritional supplement industry can explore the development of multi-dimensional protein powders to provide consumers with a comprehensive approach to nutrition. - **Health and Wellness:** The health and wellness industry can benefit from the trend of plant-based nutrition products by offering innovative protein powder options that align with consumer preferences. - **Specialty Food:** The specialty food industry can capitalize on the demand for gluten-free and dairy-free products by creating protein powders that cater to individuals with dietary restrictions. ## Related on Trend Hunter - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Sport-Certified Plant Protein Powders](https://www.trendhunter.com/trends/on3-athletic.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Customizable Smoothie Mixes](https://www.trendhunter.com/trends/ultimate-wellness-blend.md) - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md) - [Decadent Plant-Based Protein Powders](https://www.trendhunter.com/trends/lean-muscle-formula.md) - [Plant-Based Powder Meal Replacements](https://www.trendhunter.com/trends/complete-meal-plant-based-powder.md)