# Chemical-Centric Campaigns 'Go Organic' Series by Vanessa Heckman Focuses on Food Warning Labels By Marissa Brassfield | Published 2010-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/go-organic-series-by-vanessa-heckman References: [behance.net](http://www.behance.net/Gallery/_quotGo-Organic_quot-Series/534091) & [vanessaheckman](http://www.vanessaheckman.com/) The 'Go Organic' series by Vanessa Heckman above is a [series of print posters](https://www.trendhunter.com/trends/dish-pics) meant to make viewers hyperaware of the chemicals that exist in non-organic food. The series of three ads features broccoli, bread and red meat; each food's accompanying caption includes the name of a specific chemical that can be found in it. From [pesticides in broccoli](https://www.trendhunter.com/trends/brother-nature) to [bleach in white bread](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids), the 'Go Organic' series by Vanessa Heckman definitely makes you think. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Chemical-free Movement:** As more consumers become aware of the negative effects of chemicals in their food, there is an opportunity for disruptive innovation in the development of natural and organic alternatives. - **Educational Advertising:** There is potential for brands to create educational campaigns that inform consumers about the chemicals and additives in their food and how they affect their health. - **Visual Communication:** With the rise of social media, there is an opportunity for brands to use visually impactful and shareable content, like Heckman's 'Go Organic' series, to promote their message. ### Industries Being Reshaped - **Organic Food:** As consumers become more health-conscious and aware of the negative effects of chemicals in their food, the organic food industry has the potential to grow and disrupt the traditional food industry. - **Advertising:** As brands shift towards educational and socially conscious advertising, there is an opportunity for innovation in how advertising messages are communicated and delivered. - **Health and Wellness:** Consumer interest in health and wellness will continue to grow, driving innovation in natural and organic food products and the development of educational resources focused on the benefits of a healthy lifestyle. ## Related on Trend Hunter - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Organic Milk-Focused Campaigns](https://www.trendhunter.com/trends/this-milk-means-business.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Avocado Oil-Based Product Campaigns](https://www.trendhunter.com/trends/chosen-to-save-food.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md)