# Private Label Pasta Ranges
The Go Local Pasta Range Has Been Created by Parfetts in the UK

By Michael Hemsworth | Published 2024-12-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/go-local-pasta
References: [talkingretail](https://www.talkingretail.com/products-news/grocery/parfetts-launches-go-local-pasta-range-09-12-2024/) & [parfetts](https://www.parfetts.co.uk)

![Private Label Pasta Ranges](https://cdn.trendhunterstatic.com/thumbs/553/go-local-pasta.jpeg)

The Go Local pasta range has been launched by Parfetts in the UK as part of the retailer's expansion of its Italian-inspired food lineup to provide consumers with some low-cost options to enhance their meals. The product range consists of three products including Spaghetti, Fusilli and Penne, which each come in 500-gram price-marked packs for £1.19 each. The pastas come in cases of 12 for the Spaghetti, while the Fusilli and Penne come in cases with six packs and are great for retailers to stock as a way to satisfy demand for accessible food products.

Trading Director Gurms Athwal spoke on the Go Local pasta range saying, "Retail data shows that in 2021/2022, an average of 86g of pasta was consumed per person per week in UK households, making it a mealtime winner. The Go Local dried pasta range provides consumers with the most popular pasta shape varieties and exceptional value through clearly marked pricing while offering retailers significant profit margins."