# Interactive Football Sites Go Inside Super Bowl XLV With Visa Puts Tweets in One Spot By Renee Ramsarran | Published 2011-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/go-inside-super-bowl-xlv-with-visa References: [mashable](http://mashable.com/2011/01/28/visa-super-bowl-twitter/) & [sbtwitter.nfl](http://sbtwitter.nfl.com/) ‘Go Inside Super Bowl XLV with [Visa](https://www.trendhunter.com/trends/soccerthemed-illustrations)’ is the first official online destination featuring all [NFL](https://www.trendhunter.com/trends/football-nfts)-related [Twitter](https://www.trendhunter.com/trends/lays-golden-grounds) content. The social media initiative provides fans a new way to engage with each other and discuss the big game. The microsite will collect tweets about the game from a number of sources, including reporters, media personalities, NFL players and celebrities. If you’re counting down to the huge sporting event, check out ‘Go Inside Super Bowl XLV With Visa’ for a one-stop shop of NFL-related trending topics. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Sports Microsites:** Providing curated social media content for sports fans looking for a new way to consume and engage with their favorite teams and events. - **Social Media Aggregation for Top Events:** Creating a one-stop-shop destination for curated social media content that offers a unique perspective on top events and happenings. - **Real-time Crowdsourced Content Curation:** Leveraging real-time social media engagement to curate crowdsourced content for a personalized, up-to-the-minute experience. ### Industries Being Reshaped - **Sports Media:** Using social media to enhance the way that fans consume and engage with sports-related content, providing an opportunity for a more interactive and personalized experience. - **Event Marketing:** Creating curated social media destinations for high profile events can enhance event buzz by providing a unique perspective and destination for fans. - **Advertising and Marketing:** Leveraging social media engagement to provide real-time, personalized content for customers can elevate brand exposure, loyalty, and relevance. ## Related on Trend Hunter - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md) - [Big-Game Hospitality Experiences](https://www.trendhunter.com/trends/super-bowl-experience.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md)