# Matcha-Infused Sweet Breads TOUS les JOURS Just Debuted Its Matcha-infused 'Go Green!' Collection By Katherine Pendrill | Published 2023-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/go-green References: [franchising](https://www.franchising.com/news/20230324_tous_les_jours_goes_green_with_the_launch_of_new_matcha__green_tea_products.html) & [facebook](https://www.facebook.com/TousLesJoursUSA/posts/pfbid02f7ReYadv1PAKrXk97QDzWEyi16UJUcHjcoMB7vZxNhegJfTSsiiGhUFTogYEEqt1l?__cft__[0]=AZWFOIvf0nvuHIvDuaqQiTHxn_aB7lwfsEB8fju85IiVazJRCYg8PF8X0Zt9NF_juxL58PhgI2ez0ddo9QbwSIFmAzpqdofQ--oKgR4BiYMgBRWkQo7qTRS-5Gpv3jj3zzJvtlVCcQh4PKO7xW9l8a1wLlV0NLdUqL9Ly0JOC7vjBDc9dlEBQLIwy8BicaN39qSXFpJsGkphMwtGD6eUYo75&__tn__=%2CO%2CP-R)  TOUS les JOURS is rolling right into summer with its new 'Go Green!' collection. Perfect for the season of growth and renewal, the Go Green! collection is characterized by bright green hues and rich [matcha and green tea flavors](https://www.trendhunter.com/trends/matcha-collection). As the brand points out, both green tea and matcha are used in the new collection. While both ingredients have similar flavor profiles, green tea tends to be lighter and more delicate, while matcha has a much more intense flavor. Using matcha as the star ingredient, the new collection features two sweet breads, a new pastry, two [new beverages](https://www.trendhunter.com/trends/pret-a-manger-6), and a beverage add-on. One of the new breads is the Green Tea Sesame Loaf, which is soft and pillowy green loaf topped with a sprinkle of black sesame seeds. The other new bread is the Mini Green Tea Buttercream Bread, which boasts a fluffy texture and a creamy [green tea buttercream](https://www.trendhunter.com/trends/matcha-drinks). The entire Go Green! collection is available now for a limited time. Image Credit: TOUS les JOURS ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 28% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Matcha-infused Foods:** There is an opportunity for businesses to incorporate the trendy ingredient of matcha into their food products, such as in sweet bread, pastries, and beverages. - **Green Tea Flavors:** Green tea flavors can be used to add a delicate and refreshing twist to classic sweets and drinks, expanding the consumer market for those looking for alternative flavors. - **Limited Time Offerings:** By offering seasonal and limited-time collections, businesses can create a sense of urgency and exclusivity for consumers, attracting them to try out new products before they are gone. ### Where This Applies - **Bakery and Pastry Shops:** Bakery and pastry shops can explore incorporating matcha and green tea flavors into their products to attract customers looking for trendy and unique taste experiences. - **Tea Companies:** Tea companies can expand their product lines to include matcha-based and green tea-based beverages, taking advantage of the growing popularity of matcha and green tea flavors. - **Coffee Shops:** Coffee shops can offer matcha-based drinks as an alternative beverage option for customers, appealing to those who are health-conscious or looking for non-coffee options. ## Related on Trend Hunter - [Springtime French-Asian Cafe Menus](https://www.trendhunter.com/trends/tous-les-jours-spring-menu.md) - [Matcha Patty's Day Cakes](https://www.trendhunter.com/trends/st-pattys-mini-cloud-cake.md) - [Collaboration Matcha-Infused Donuts](https://www.trendhunter.com/trends/mister-donut-collaboration.md) - [Matcha-Themed Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens.md) - [Strawberry-Themed Bakery Collections](https://www.trendhunter.com/trends/berry-sweet.md) - [Matcha-Focused Spring Coffee Menus](https://www.trendhunter.com/trends/good-earth-coffeehouse.md) - [Roasted Green Tea Donuts](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri.md) - [Matcha Cream Cheese Spreads](https://www.trendhunter.com/trends/matcha-schmear.md) - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md)