# Global Product Launch Events Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes By Kanesa D | Published 2025-06-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/go-get References: [eventmarketer](https://www.eventmarketer.com/article/uber-go-get-exhibit-new-products/) & [uber](https://www.uber.com/ca/en/)  Uber celebrated a milestone moment at its fifth annual Go-Get global product event by transforming New York City’s [Oculus](https://www.trendhunter.com/trends/skkn-by-kim-1) into an immersive showcase of its latest innovations. Held from May 14–16, the experiential takeover brought the buzz of the invite-only launch to the public with six interactive vignettes spotlighting new features across the rideshare and delivery platform. Inspired by game shows and museum exhibits, the installations invited hands-on exploration—from pressing a giant button to reveal locked-in Ride Pass fares for common commutes, to maneuvering a life-size Savings Slider that lit up budget-friendly swap options just like in the app. Attendees could even trigger a switch to print a QR code for discounts on their next Uber [Eats](https://www.trendhunter.com/trends/uber-2) grocery delivery, or spin illuminated columns to discover exclusive global deals. Some lucky guests were able to walk away with a collectible coin offering three free months of [Uber One](https://www.trendhunter.com/trends/really-good-mood-machine) membership. Image Credit: Uber ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 44% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Interactive Brand Engagement:** Immersive product launch events are redefining customer interaction, enabling brands to create memorable experiences that blend physical and digital elements. - **Gamification in Marketing:** Incorporating game-like elements into product showcases enhances audience involvement and fosters deeper consumer connections. - **Phygital Experience Integration:** Combining physical spaces with digital interactivity is transforming traditional exhibitions into dynamic and engaging environments. ### Who This Affects Most - **Event Management:** The evolution of interactive, immersive experiences presents opportunities for event organizers to innovate in creating tailored, memorable launch events. - **Ridesharing Technology:** Ridesharing companies can leverage new feature showcases as a strategy to differentiate in a highly competitive market. - **Digital Marketing:** As brands explore phygital interactions, the digital marketing industry sees potential in crafting hybrid campaigns that enhance brand engagement. ## Related on Trend Hunter - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Playful Student-Targeted Interactive Pop-Ups](https://www.trendhunter.com/trends/the-one-arcade.md) - [Newsstand-Style Pop-Up Series](https://www.trendhunter.com/trends/uber-eats-x-aldi.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Seasonal Reservation Street Installations](https://www.trendhunter.com/trends/uber-uk-launches-reserve.md) - [College-Targeted Food Pop-Ups](https://www.trendhunter.com/trends/the-one-shop.md) - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md) - [Immersive Keyboard-Focused Events](https://www.trendhunter.com/trends/pop-icon-keys.md)